Marc Jacobs SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Marc Jacobs SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marc Jacobs, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Marc Jacobs is one of the leading brands in the lifestyle and retail sector. The article below lists the Marc Jacobs SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Marc Jacobs Strengths

The strengths of Marc Jacobs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Marc Jacobs :

1. The brand has been appreciated in the fashion world since 1986.

2. the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past

3. The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section

4. The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years

5. The company has more than 100 stores in the developed markets around the world.

6. The brand has been endorsed by  international celebrities

7.The designer is remembered  for his work with Louis Vuitton for some time and creating the famous graffiti bags for them

Marc Jacobs Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Marc Jacobs SWOT Analysis:

1. The company has diversified into too many spaces which might make it difficult to handle the brands
2. Limited global presence

Read more about Marc Jacobs

Marc Jacobs Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Marc Jacobs SWOT Analysis:

1. The brand can increase its brand awareness by more marketing campaigns
2. Global expansion would help the brand grow

Marc Jacobs Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Marc Jacobs are as mentioned:

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

3. The company’s revenues depend on the market conditions

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Hence this concludes the Marc Jacobs SWOT analysis.

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About Marc Jacobs

Marc Jacobs Overview
Parent company

LVMH Moët Hennessy Louis Vuitton Inc.


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Oh lola; Bang


The brand each year comes with vivid unexpected fashion trends

Marc Jacobs STP

Elite class men and women living American Fashion

Target group

Premium segment urban men and women


Casual American Elite fashion with innovative trends.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marc Jacobs. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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