Marc Jacobs SWOT Analysis
Marc Jacobs is one of the leading brands in the lifestyle and retail sector. Marc Jacobs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marc Jacobs:
Quick Glance:
Marc Jacobs Strengths
- The brand has been appreciated in the fashion world since 1986.
- the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past
- The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section
- The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years
- The company has more than 100 stores in the developed markets around the world.
- The brand has been endorsed by international celebrities
- The designer is rememberedfor his work with Louis Vuitton for some time and creating the famous graffiti bags for them
Above are the strengths in the SWOT Analysis of Marc Jacobs. The strengths of Marc Jacobs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marc Jacobs Weaknesses
- The company has diversified into too many spaces which might make it difficult to handle the brands
- Limited global presence
These were the weaknesses in the Marc Jacobs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Marc Jacobs Opportunities
- The brand can increase its brand awareness by more marketing campaigns
- Global expansion would help the brand grow
Above we covered the opportunities in Marc Jacobs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Marc Jacobs Threats
- Other brands offer similar styles and cuts.
- Similar products available in other brands.
- The company’s revenues depend on the market conditions
The threats in the SWOT Analysis of Marc Jacobs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Marc Jacobs SWOT analysis.
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About Marc Jacobs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Marc Jacobs Overview | |
|---|---|
| Parent company |
LVMH Moët Hennessy Louis Vuitton Inc. |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Oh lola; Bang |
| Usp |
The brand each year comes with vivid unexpected fashion trends |
| Marc Jacobs STP | |
| Segmentation |
Elite class men and women living American Fashion |
| Target group |
Premium segment urban men and women |
| Positioning |
Casual American Elite fashion with innovative trends. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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