Marc Jacobs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Marc Jacobs analyses the brand by its strengths, weaknesses, opportunities & threats. In Marc Jacobs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marc Jacobs to benchmark its business & performance as compared to the competitors. Marc Jacobs is one of the leading brands in the lifestyle and retail sector.

The table below lists the Marc Jacobs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Marc Jacobs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Marc Jacobs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Marc Jacobs Brand Analysis
Parent company

LVMH Moët Hennessy Louis Vuitton Inc.


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Oh lola; Bang


The brand each year comes with vivid unexpected fashion trends

Marc Jacobs STP

Elite class men and women living American Fashion

Target group

Premium segment urban men and women


Casual American Elite fashion with innovative trends.

SWOT Analysis of Marc Jacobs
Marc Jacobs Strengths

Below are the Strengths in the SWOT Analysis of Marc Jacobs:

1. The brand has been appreciated in the fashion world since 1986.

2. the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past

3. The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section

4. The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years

5. The company has more than 100 stores in the developed markets around the world.

6. The brand has been endorsed by  international celebrities

7.The designer is remembered  for his work with Louis Vuitton for some time and creating the famous graffiti bags for them

Marc Jacobs Weaknesses

Here are the weaknesses in the Marc Jacobs SWOT Analysis:

1. The company has diversified into too many spaces which might make it difficult to handle the brands
2. Limited global presence

Marc Jacobs Opportunities

Following are the Opportunities in Marc Jacobs SWOT Analysis:

1. The brand can increase its brand awareness by more marketing campaigns
2. Global expansion would help the brand grow

Marc Jacobs Threats

The threats in the SWOT Analysis of Marc Jacobs are as mentioned:

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

3. The company’s revenues depend on the market conditions

Marc Jacobs Competition
Marc Jacobs Competitors

Below are the top 4 competitors of Marc Jacobs:

1.Proenza Schouler



4.Nina Ricci

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Marc Jacobs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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