Published in Lifestyle and Retail category by MBA Skool Team
Marc Jacobs is one of the leading brands in the lifestyle and retail sector. Marc Jacobs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marc Jacobs:
The brand has been appreciated in the fashion world since 1986.
the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past
The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section
The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years
The company has more than 100 stores in the developed markets around the world.
The brand has been endorsed by international celebrities
The designer is rememberedfor his work with Louis Vuitton for some time and creating the famous graffiti bags for them
Above are the strengths in the SWOT Analysis of Marc Jacobs. The strengths of Marc Jacobs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marc Jacobs Weaknesses
The company has diversified into too many spaces which might make it difficult to handle the brands
Limited global presence
These were the weaknesses in the Marc Jacobs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand each year comes with vivid unexpected fashion trends
Marc Jacobs STP
Elite class men and women living American Fashion
Premium segment urban men and women
Casual American Elite fashion with innovative trends.
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