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Liberty Shoes SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 04, 2024Read time:

Here is a detailed SWOT analysis of Liberty Shoes covering strengths, weaknesses, opportunities and threats.

Liberty Shoes Strengths

  1. Liberty Shoes has a wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets
  2. HumanTech Centers i.e. Liberty is high in Research and Development
  3. Old Established Brand with huge popularity
  4. Liberty Shoes is among the top 5 leather footwear Manufacturers in the world
  5. Good advertising and branding through TVCs and print ads
  6. Liberty Shoes has popular sub-brands like Coolers, Force10, Senorita, Gliders

Above are the strengths in the SWOT Analysis of Liberty Shoes. The strengths of Liberty Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Liberty Shoes Weaknesses

  1. Liberty Shoes has limited franchise presence as compared to some other footwear brands
  2. Lacks global presence, which can be a huge potential segment

These were the weaknesses in the Liberty Shoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Liberty Shoes Opportunities

  1. Liberty Shoes has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India
  2. In India, people now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size
  3. Global expansion would help in brand building and sales

Above we covered the opportunities in Liberty Shoes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Liberty Shoes

Liberty Shoes Threats

  1. Intense Competition form existing brands can affect business of Liberty Shoes
  2. Commoditization if fashion footwear not differentiated well
  3. Constantly changing footwear technology and fashion

The threats in the SWOT Analysis of Liberty Shoes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Liberty Shoes SWOT analysis.

About Liberty Shoes

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Liberty Shoes Overview
Parent Company

Liberty Shoes Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

A feeling called liberty; Come express yourself


Liberty Shoes offers stylish footwear at attractive prices

Liberty Shoes STP

Full Market Coverage in Income

Target Market

Liberated Youth which prefers fashionable footwear


Liberty Shoes offer stylish freedom for movement

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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