SWOT analysis of ECCO analyses the brand by its strengths, weaknesses, opportunities & threats. In ECCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ECCO to benchmark its business & performance as compared to the competitors. ECCO is one of the leading brands in the lifestyle and retail sector.
The table below lists the ECCO SWOT (Strengths, Weaknesses, Opportunities, Threats), top ECCO competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
ECCO Brand Analysis | |
---|---|
Parent Company |
ECCO Sko A/S |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Shoes must follow the foot, Shoes for life |
USP |
Premium quality leather shoes and accessories. |
ECCO STP | |
Segment |
Shoes and accessories segment |
Target Group |
Men and women upper middle and upper class |
Positioning |
Long lasting leather shoes and accessories. |
SWOT Analysis of ECCO | |
ECCO Strengths |
Below are the Strengths in the SWOT Analysis of ECCO: 1.Attributed to be one of the only shoe company in the world to own and manage each and every step in the production process from tanning to the end-point of sales. 5.The brand’s foray into leather accessories has been a success . 6. The brands exclusive retail outlets as performance centers have been a great success. |
ECCO Weaknesses |
Here are the weaknesses in the ECCO SWOT Analysis: 1.The brand does not heavily advertise as its competitors who only brand and market their products. |
ECCO Opportunities |
Following are the Opportunities in ECCO SWOT Analysis: 1.The brand can tap new emerging markets like India and Africa. |
ECCO Threats |
The threats in the SWOT Analysis of ECCO are as mentioned: 1. The fragmentation in the leather shoes segment is high leading to low customer loyalty. |
ECCO Competition | |
ECCO Competitors |
Below are the top 3 competitors of ECCO: 1.Timberland |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ECCO. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us