ECCO SWOT Analysis, Competitors & USP

ECCO Sko A/S

Apparel and Accessories

Lifestyle and Retail

Shoes must follow the foot, Shoes for life

Premium quality leather shoes and accessories.

Shoes and accessories segment

Men and women upper middle and upper class

Long lasting leather shoes and accessories.

Below are the Strengths in the SWOT Analysis of ECCO:

1.Attributed to be one of the only shoe company  in the world to own and manage each and every step in the production process from tanning to the end-point of sales.  
2. Strong brand presence in over 90 countries with more than 4000 points of sale.
3. Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
4. Company’s research program to reduce the environmental impact of the tanning process has been a success.

5.The  brand’s  foray into leather accessories has been a success .

6. The brands exclusive retail outlets as performance centers have been a great success.

Here are the weaknesses in the ECCO SWOT Analysis:

1.The brand does not heavily advertise as its competitors who only brand and market their products.
2.Fake replicas and imitation products affects brand image

Following are the Opportunities in ECCO SWOT Analysis:

1.The brand can tap new emerging markets like India and Africa.
2. In lieu of the research process to prevent environmental degradation the company can also work on a green campaign to promote its wares.

The threats in the SWOT Analysis of ECCO are as mentioned:

1. The fragmentation in the leather shoes segment is high leading to low customer loyalty.
2.The recent slowdown in the European and other markets could affect the profitability.
3. Many products coming as cheap substitutes for leather also pose a serious threat to the brand.

Below are the top 3 competitors of ECCO:

1.Timberland
2. Clarks
3.Geox