Published in Lifestyle and Retail category by MBA Skool Team
ECCO is one of the leading brands in the lifestyle and retail sector. ECCO SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ECCO:
Attributed to be one of the only shoe companyin the world to own and manage each and every step in the production process from tanning to the end-point of sales.
Strong brand presence in over 90 countries with more than 4000 points of sale.
Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
Company’s research program to reduce the environmental impact of the tanning process has been a success.
Thebrand’s foray into leather accessories has been a success .
The brands exclusive retail outlets as performance centers have been a great success.
Above are the strengths in the SWOT Analysis of ECCO. The strengths of ECCO looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand does not heavily advertise as its competitors who only brand and market their products.
Fake replicas and imitation products affects brand image
These were the weaknesses in the ECCO SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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