ECCO SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11030

SWOT Analysis of ECCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Shoes must follow the foot, Shoes for life


Premium quality leather shoes and accessories.



Shoes and accessories segment

Target Group

Men and women upper middle and upper class


Long lasting leather shoes and accessories.

SWOT Analysis


1.Attributed to be one of the only shoe company  in the world to own and manage each and every step in the production process from tanning to the end-point of sales.  
2. Strong brand presence in over 90 countries with more than 4000 points of sale.
3. Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
4. Company’s research program to reduce the environmental impact of the tanning process has been a success.

5.The  brand’s  foray into leather accessories has been a success .

6. The brands exclusive retail outlets as performance centers have been a great success.


1.The brand does not heavily advertise as its competitors who only brand and market their products.
2.Fake replicas and imitation products affects brand image


1.The brand can tap new emerging markets like India and Africa.
2. In lieu of the research process to prevent environmental degradation the company can also work on a green campaign to promote its wares.


1. The fragmentation in the leather shoes segment is high leading to low customer loyalty.
2.The recent slowdown in the European and other markets could affect the profitability.
3. Many products coming as cheap substitutes for leather also pose a serious threat to the brand.



2. Clarks

The table above concludes the ECCO SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to ECCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: