ECCO SWOT Analysis

ECCO SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ECCO, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ECCO is one of the leading brands in the lifestyle and retail sector. The article below lists the ECCO SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of ECCO

For ECCO, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ECCO Strengths

The strengths of ECCO looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of ECCO :

1.Attributed to be one of the only shoe company  in the world to own and manage each and every step in the production process from tanning to the end-point of sales.  
2. Strong brand presence in over 90 countries with more than 4000 points of sale.
3. Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
4. Company’s research program to reduce the environmental impact of the tanning process has been a success.

5.The  brand’s  foray into leather accessories has been a success .

6. The brands exclusive retail outlets as performance centers have been a great success.

ECCO Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ECCO SWOT Analysis:

1.The brand does not heavily advertise as its competitors who only brand and market their products.
2.Fake replicas and imitation products affects brand image

ECCO Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ECCO SWOT Analysis:

1.The brand can tap new emerging markets like India and Africa.
2. In lieu of the research process to prevent environmental degradation the company can also work on a green campaign to promote its wares.

ECCO Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ECCO are as mentioned:

1. The fragmentation in the leather shoes segment is high leading to low customer loyalty.
2.The recent slowdown in the European and other markets could affect the profitability.
3. Many products coming as cheap substitutes for leather also pose a serious threat to the brand.

ECCO Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ECCO:

1.Timberland
2. Clarks
3.Geox

Hence this concludes the ECCO SWOT analysis.

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About ECCO

ECCO Overview
Parent Company	ECCO Sko A/S
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Shoes must follow the foot, Shoes for life
USP	Premium quality leather shoes and accessories.
ECCO STP
Segmentation	Shoes and accessories segment
Target Market	Men and women upper middle and upper class
Positioning	Long lasting leather shoes and accessories.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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