ECCO SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ECCO analyses the brand by its strengths, weaknesses, opportunities & threats. In ECCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ECCO to benchmark its business & performance as compared to the competitors. ECCO is one of the leading brands in the lifestyle and retail sector.

The table below lists the ECCO SWOT (Strengths, Weaknesses, Opportunities, Threats), top ECCO competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ECCO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ECCO Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Shoes must follow the foot, Shoes for life


Premium quality leather shoes and accessories.


Shoes and accessories segment

Target Group

Men and women upper middle and upper class


Long lasting leather shoes and accessories.

SWOT Analysis of ECCO
ECCO Strengths

Below are the Strengths in the SWOT Analysis of ECCO:

1.Attributed to be one of the only shoe company  in the world to own and manage each and every step in the production process from tanning to the end-point of sales.  
2. Strong brand presence in over 90 countries with more than 4000 points of sale.
3. Company maintains economies of scale with over 5 tanneries in five countries spread across Asia and Europe and nearly 80% of the shoes are manufactured in its own factories.
4. Company’s research program to reduce the environmental impact of the tanning process has been a success.

5.The  brand’s  foray into leather accessories has been a success .

6. The brands exclusive retail outlets as performance centers have been a great success.

ECCO Weaknesses

Here are the weaknesses in the ECCO SWOT Analysis:

1.The brand does not heavily advertise as its competitors who only brand and market their products.
2.Fake replicas and imitation products affects brand image

ECCO Opportunities

Following are the Opportunities in ECCO SWOT Analysis:

1.The brand can tap new emerging markets like India and Africa.
2. In lieu of the research process to prevent environmental degradation the company can also work on a green campaign to promote its wares.

ECCO Threats

The threats in the SWOT Analysis of ECCO are as mentioned:

1. The fragmentation in the leather shoes segment is high leading to low customer loyalty.
2.The recent slowdown in the European and other markets could affect the profitability.
3. Many products coming as cheap substitutes for leather also pose a serious threat to the brand.

ECCO Competition
ECCO Competitors

Below are the top 3 competitors of ECCO:

2. Clarks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ECCO. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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