Wills Lifestyle SWOT Analysis, Competitors & USP

Wills Lifestyle SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wills Lifestyle, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wills Lifestyle to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wills Lifestyle is one of the leading brands in the lifestyle and retail sector.

The article below lists the Wills Lifestyle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wills Lifestyle SWOT Analysis:

SWOT Analysis of Wills Lifestyle

For Wills Lifestyle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wills Lifestyle Strengths

The strengths of Wills Lifestyle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wills Lifestyle :

1. A strong management market leader across various sectors.

2. Brand is famous globally for its products and diversified portfolio.

3. Shopping convenience for people and family shopping option all under one roof.

4. Customer loyalty schemes with membership given to customers and given special preference.

5. Technology intensive company.

Wills Lifestyle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wills Lifestyle SWOT Analysis:

1. Has not yet captured the complete market; quite a lot of segments need to be captured.

2. Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from

Wills Lifestyle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wills Lifestyle SWOT Analysis:

1. Entering the rural retailing segment

2. Advantages due to location

3. Expansion in the online space with e-retailing

Wills Lifestyle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wills Lifestyle are as mentioned:

1.Shopping culture changing with people preferring online shopping

2. Less differentiation in the malls as other brands is also setting up their shops.

3. Poor inventory and stock availability measures

Wills Lifestyle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Wills Lifestyle:

1.Shoppers Stop

2.Westside

Hence this concludes the Wills Lifestyle SWOT analysis.

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About Wills Lifestyle

Wills Lifestyle Overview
Parent Company	ITC
Category	Apparels and accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Enjoy the Change
USP	Quality and diverse product portfolio
Wills Lifestyle STP
Segmentation	People looking for clothes for the occasion
Target Market	Premium buyers men and women looking for clothes for different occasions
Positioning	Premium high street brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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