Wills Lifestyle SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5983

SWOT Analysis of Wills Lifestyle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wills Lifestyle

Parent Company



Apparels and accessories


Lifestyle and retail

Tagline/ Slogan

Enjoy the Change


Quality and diverse product portfolio



People looking for clothes for the occasion

Target Group

Premium buyers men and women looking for clothes for different occasions


Premium high street brand

SWOT Analysis


1. A strong management market leader across various sectors.

2. Brand is famous globally for its products and diversified portfolio.

3. Shopping convenience for people and family shopping option all under one roof.

4. Customer loyalty schemes with membership given to customers and given special preference.

5. Technology intensive company.


1. Has not yet captured the complete market; quite a lot of segments need to be captured.

2. Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from


1. Entering the rural retailing segment

2. Advantages due to location

3. Expansion in the online space with e-retailing


1.Shopping culture changing with people preferring online shopping

2. Less differentiation in the malls as other brands is also setting up their shops.

3. Poor inventory and stock availability measures



1.Shoppers Stop


The table above concludes the Wills Lifestyle SWOT analysis along with its marketing and brand parameters.


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