Published in Lifestyle and Retail category by MBA Skool Team
Wills Lifestyle is one of the leading brands in the lifestyle and retail sector. Wills Lifestyle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wills Lifestyle:
A strong management market leader across various sectors.
Brand is famous globally for its products and diversified portfolio.
Shopping convenience for people and family shopping option all under one roof.
Customer loyalty schemes with membership given to customers and given special preference.
Technology intensive company.
Above are the strengths in the SWOT Analysis of Wills Lifestyle. The strengths of Wills Lifestyle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wills Lifestyle Weaknesses
Has not yet captured the complete market; quite a lot of segments need to be captured.
Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from
These were the weaknesses in the Wills Lifestyle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Premium buyers men and women looking for clothes for different occasions
Premium high street brand
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