Wills Lifestyle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wills Lifestyle analyses the brand by its strengths, weaknesses, opportunities & threats. In Wills Lifestyle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wills Lifestyle to benchmark its business & performance as compared to the competitors. Wills Lifestyle is one of the leading brands in the lifestyle and retail sector.

The table below lists the Wills Lifestyle SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wills Lifestyle competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wills Lifestyle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wills Lifestyle Brand Analysis
Parent Company



Apparels and accessories


Lifestyle and Retail

Tagline/ Slogan

Enjoy the Change


Quality and diverse product portfolio

Wills Lifestyle STP

People looking for clothes for the occasion

Target Group

Premium buyers men and women looking for clothes for different occasions


Premium high street brand

SWOT Analysis of Wills Lifestyle
Wills Lifestyle Strengths

Below are the Strengths in the SWOT Analysis of Wills Lifestyle:

1. A strong management market leader across various sectors.

2. Brand is famous globally for its products and diversified portfolio.

3. Shopping convenience for people and family shopping option all under one roof.

4. Customer loyalty schemes with membership given to customers and given special preference.

5. Technology intensive company.

Wills Lifestyle Weaknesses

Here are the weaknesses in the Wills Lifestyle SWOT Analysis:

1. Has not yet captured the complete market; quite a lot of segments need to be captured.

2. Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from

Wills Lifestyle Opportunities

Following are the Opportunities in Wills Lifestyle SWOT Analysis:

1. Entering the rural retailing segment

2. Advantages due to location

3. Expansion in the online space with e-retailing

Wills Lifestyle Threats

The threats in the SWOT Analysis of Wills Lifestyle are as mentioned:

1.Shopping culture changing with people preferring online shopping

2. Less differentiation in the malls as other brands is also setting up their shops.

3. Poor inventory and stock availability measures

Wills Lifestyle Competition
Wills Lifestyle Competitors

Below are the top 2 competitors of Wills Lifestyle:

1.Shoppers Stop


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wills Lifestyle. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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