Pandora Jewelry SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pandora Jewelry, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pandora Jewelry to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pandora Jewelry is one of the leading brands in the lifestyle and retail sector.
The article below lists the Pandora Jewelry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pandora Jewelry SWOT Analysis:
In this article:
For Pandora Jewelry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Pandora Jewelry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pandora Jewelry :
1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
2. High quality in house production team in Thailand
3. Highly skilled craftsmanship and workforce
4. They are actively involved in charitable works to empower the woman in Africa
5. Strong product portfolio and high quality designs
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pandora Jewelry SWOT Analysis:
1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pandora Jewelry SWOT Analysis:
1. Expansion in new markets like Italy, Russia and China
2.Expansion in production capacity
3.Establishing new products like diversification in diamond studded watches.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pandora Jewelry are as mentioned:
1. Downturn in Global economy
2.Continous increase in prices of Gold around the world
3.Fluctuations in raw materials
4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pandora Jewelry:
Hence this concludes the Pandora Jewelry SWOT analysis.
Continue reading more about the brand/company.
|Pandora Jewelry Overview|
Jewellery and diamonds
Unique and versatile jeweler
|Pandora Jewelry STP|
Men and woman who comes in upper earning bracket and who loves diamonds.
Urban upper middle and upper class women
Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Pandora Jewelry. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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