Published in Lifestyle and Retail category by MBA Skool Team
Pandora Jewelry is one of the leading brands in the lifestyle and retail sector. Pandora Jewelry SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pandora Jewelry:
It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
High quality in house production team in Thailand
Highly skilled craftsmanship and workforce
They are actively involved in charitable works to empower the woman in Africa
Strong product portfolio and high quality designs
Above are the strengths in the SWOT Analysis of Pandora Jewelry. The strengths of Pandora Jewelry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pandora Jewelry Weaknesses
The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
Lesser visibility as Brand building is lacking through TV, print, OOH,POS.
These were the weaknesses in the Pandora Jewelry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pandora Jewelry Opportunities
Expansion in new markets like Italy, Russia and China
Expansion in production capacity
Establishing new products like diversification in diamond studded watches.
Above we covered the opportunities in Pandora Jewelry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pandora Jewelry Threats
Downturn in Global economy
Continous increase in prices of Gold around the world
Fluctuations in raw materials
Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations
The threats in the SWOT Analysis of Pandora Jewelry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Men and woman who comes in upper earning bracket and who loves diamonds.
Urban upper middle and upper class women
Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices
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