Pandora Jewelry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pandora Jewelry analyses the brand by its strengths, weaknesses, opportunities & threats. In Pandora Jewelry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pandora Jewelry to benchmark its business & performance as compared to the competitors. Pandora Jewelry is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pandora Jewelry SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pandora Jewelry competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pandora Jewelry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pandora Jewelry Brand Analysis
Parent Company

Pandora Jeweler


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Unforgettable moments


Unique and versatile jeweler

Pandora Jewelry STP

Men and woman who comes in upper earning bracket and who loves diamonds.

Target Group

Urban upper middle and upper class women


Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices

SWOT Analysis of Pandora Jewelry
Pandora Jewelry Strengths

Below are the Strengths in the SWOT Analysis of Pandora Jewelry:

1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
2. High quality in house production team in Thailand
3. Highly skilled craftsmanship and workforce
4. They are actively involved in charitable works to empower the woman in Africa

5. Strong product portfolio and high quality designs

Pandora Jewelry Weaknesses

Here are the weaknesses in the Pandora Jewelry SWOT Analysis:

1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.

Pandora Jewelry Opportunities

Following are the Opportunities in Pandora Jewelry SWOT Analysis:

1. Expansion in new markets like Italy, Russia and China
2.Expansion in production capacity
3.Establishing new products like diversification in diamond studded watches.

Pandora Jewelry Threats

The threats in the SWOT Analysis of Pandora Jewelry are as mentioned:

1. Downturn in Global economy
2.Continous increase in prices of Gold around the world
3.Fluctuations in raw materials

4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations

Pandora Jewelry Competition
Pandora Jewelry Competitors

Below are the top 3 competitors of Pandora Jewelry:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pandora Jewelry. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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