Pandora Jewelry SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 21111

SWOT Analysis of Pandora Jewelry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pandora Jewelry

Parent Company

Pandora Jeweler


Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

Unforgettable moments


Unique and versatile jeweler



Men and woman who comes in upper earning bracket and who loves diamonds.

Target Group

Urban upper middle and upper class women


Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices

SWOT Analysis


1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
2. High quality in house production team in Thailand
3. Highly skilled craftsmanship and workforce
4. They are actively involved in charitable works to empower the woman in Africa

5. Strong product portfolio and high quality designs


1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.


1. Expansion in new markets like Italy, Russia and China
2.Expansion in production capacity
3.Establishing new products like diversification in diamond studded watches.


1. Downturn in Global economy
2.Continous increase in prices of Gold around the world
3.Fluctuations in raw materials

4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations




The table above concludes the Pandora Jewelry SWOT analysis along with its marketing and brand parameters.


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