SWOT analysis of Pandora Jewelry analyses the brand by its strengths, weaknesses, opportunities & threats. In Pandora Jewelry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pandora Jewelry to benchmark its business & performance as compared to the competitors. Pandora Jewelry is one of the leading brands in the lifestyle and retail sector.
The table below lists the Pandora Jewelry SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pandora Jewelry competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Pandora Jewelry Brand Analysis | |
---|---|
Parent Company |
Pandora Jeweler |
Category |
Jewellery and diamonds |
Sector | |
Tagline/ Slogan |
Unforgettable moments |
USP |
Unique and versatile jeweler |
Pandora Jewelry STP | |
Segment |
Men and woman who comes in upper earning bracket and who loves diamonds. |
Target Group |
Urban upper middle and upper class women |
Positioning |
Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices |
SWOT Analysis of Pandora Jewelry | |
Pandora Jewelry Strengths |
Below are the Strengths in the SWOT Analysis of Pandora Jewelry: 1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand 5. Strong product portfolio and high quality designs |
Pandora Jewelry Weaknesses |
Here are the weaknesses in the Pandora Jewelry SWOT Analysis: 1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global |
Pandora Jewelry Opportunities |
Following are the Opportunities in Pandora Jewelry SWOT Analysis: 1. Expansion in new markets like Italy, Russia and China |
Pandora Jewelry Threats |
The threats in the SWOT Analysis of Pandora Jewelry are as mentioned: 1. Downturn in Global economy 4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations |
Pandora Jewelry Competition | |
Pandora Jewelry Competitors |
Below are the top 3 competitors of Pandora Jewelry: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pandora Jewelry. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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