Pandora Jewelry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Pandora Jewelry SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pandora Jewelry, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pandora Jewelry to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pandora Jewelry is one of the leading brands in the lifestyle and retail sector.

The article below lists the Pandora Jewelry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pandora Jewelry SWOT Analysis:

SWOT Analysis of Pandora Jewelry

For Pandora Jewelry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pandora Jewelry Strengths

The strengths of Pandora Jewelry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pandora Jewelry :

1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
2. High quality in house production team in Thailand
3. Highly skilled craftsmanship and workforce
4. They are actively involved in charitable works to empower the woman in Africa

5. Strong product portfolio and high quality designs

Pandora Jewelry Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pandora Jewelry SWOT Analysis:

1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.

Pandora Jewelry Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pandora Jewelry SWOT Analysis:

1. Expansion in new markets like Italy, Russia and China
2.Expansion in production capacity
3.Establishing new products like diversification in diamond studded watches.

Pandora Jewelry Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pandora Jewelry are as mentioned:

1. Downturn in Global economy
2.Continous increase in prices of Gold around the world
3.Fluctuations in raw materials

4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations

Pandora Jewelry Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pandora Jewelry:


Hence this concludes the Pandora Jewelry SWOT analysis.

Continue reading more about the brand/company.

About Pandora Jewelry

Pandora Jewelry Overview
Parent Company

Pandora Jeweler


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Unforgettable moments


Unique and versatile jeweler

Pandora Jewelry STP

Men and woman who comes in upper earning bracket and who loves diamonds.

Target Market

Urban upper middle and upper class women


Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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