Pomellato SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pomellato analyses the brand by its strengths, weaknesses, opportunities & threats. In Pomellato SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pomellato to benchmark its business & performance as compared to the competitors. Pomellato is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pomellato SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pomellato competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pomellato SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pomellato Brand Analysis
Parent Company

Pomellato

Category

Jeweler and luxury gifts

Sector

Lifestyle and Retail

Tagline/ Slogan

Pomellato

USP

Tradition of craftsmanship

Pomellato STP
Segment

Women looking for every day as well as special occasion jewellery

Target Group

Women from the premium class from the urban areas

Positioning

Dynamism and modernity, while retaining the brand's tradition and values.

SWOT Analysis of Pomellato
Pomellato Strengths

Below are the Strengths in the SWOT Analysis of Pomellato:

1.Creativity, research and Innovation and strong originality of communication

2. Pomellato has a team of approx 500 employees, who are highly skilled.
3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
4. It’s one the top 5 jeweler in Europe
5. It also introduced mix and match jewel designs

6.Advertisng campaigns have been successful in grabbing a large chunk of customers awareness

Weakness

Here are the weaknesses in the Pomellato SWOT Analysis:

1.Less brand awareness outside Europe
2. The brand has a limited market share growth as compared to leading jewellery brands

Pomellato Opportunities

Following are the Opportunities in Pomellato SWOT Analysis:

1.Needs a strong presence in UK, China and Japan
2.Requirement of strong franchisee model
3. Tie-ups with fashion houses and events to increase awareness

Pomellato Threats

The threats in the SWOT Analysis of Pomellato are as mentioned:

1.Duplication in designs
2.Needs continuous changes in the design prospects
3.Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.

Pomellato Competition
Pomellato Competitors

Below are the top 3 competitors of Pomellato:

1.Harry Winston
2.Graff
3.David Yurman


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pomellato. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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