Published in Lifestyle and Retail category by MBA Skool Team
Pomellato is one of the leading brands in the lifestyle and retail sector. Pomellato SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pomellato:
Creativity, research and Innovation and strong originality of communication
Pomellato has a team of approx 500 employees, who are highly skilled.
It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
It’s one the top 5 jeweler in Europe
It also introduced mix and match jewel designs
Advertisng campaigns have been successful in grabbing a large chunk of customers awareness
Above are the strengths in the SWOT Analysis of Pomellato. The strengths of Pomellato looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less brand awareness outside Europe
The brand has a limited market share growth as compared to leading jewellery brands
These were the weaknesses in the Pomellato SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Needs a strong presence in UK, China and Japan
Requirement of strong franchisee model
Tie-ups with fashion houses and events to increase awareness
Above we covered the opportunities in Pomellato SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Duplication in designs
Needs continuous changes in the design prospects
Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.
The threats in the SWOT Analysis of Pomellato are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Women looking for every day as well as special occasion jewellery
Women from the premium class from the urban areas
Dynamism and modernity, while retaining the brand's tradition and values.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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