Pomellato SWOT Analysis

Pomellato SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pomellato, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Pomellato is one of the leading brands in the lifestyle and retail sector. The article below lists the Pomellato SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Pomellato

For Pomellato, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pomellato Strengths

The strengths of Pomellato looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Pomellato :

1.Creativity, research and Innovation and strong originality of communication

2. Pomellato has a team of approx 500 employees, who are highly skilled.
3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
4. It’s one the top 5 jeweler in Europe
5. It also introduced mix and match jewel designs

6.Advertisng campaigns have been successful in grabbing a large chunk of customers awareness

Weakness

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pomellato SWOT Analysis:

1.Less brand awareness outside Europe
2. The brand has a limited market share growth as compared to leading jewellery brands

Pomellato Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pomellato SWOT Analysis:

1.Needs a strong presence in UK, China and Japan
2.Requirement of strong franchisee model
3. Tie-ups with fashion houses and events to increase awareness

Pomellato Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pomellato are as mentioned:

1.Duplication in designs
2.Needs continuous changes in the design prospects
3.Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.

Pomellato Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pomellato:

1.Harry Winston
2.Graff
3.David Yurman

Hence this concludes the Pomellato SWOT analysis.

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About Pomellato

Pomellato Overview
Parent Company	Pomellato
Category	Jeweler and luxury gifts
Sector	Lifestyle and Retail
Tagline/ Slogan	Pomellato
USP	Tradition of craftsmanship
Pomellato STP
Segmentation	Women looking for every day as well as special occasion jewellery
Target Market	Women from the premium class from the urban areas
Positioning	Dynamism and modernity, while retaining the brand's tradition and values.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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