Pomellato SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Pomellato covering strengths, weaknesses, opportunities and threats.

Pomellato Strengths

  1. Creativity, research and Innovation and strong originality of communication
  2. Pomellato has a team of approx 500 employees, who are highly skilled.
  3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion
  4. It’s one the top 5 jeweler in Europe
  5. It also introduced mix and match jewel designs
  6. Advertisng campaigns have been successful in grabbing a large chunk of customers awareness

Above are the strengths in the SWOT Analysis of Pomellato. The strengths of Pomellato looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Weakness

  1. Less brand awareness outside Europe
  2. The brand has a limited market share growth as compared to leading jewellery brands

These were the weaknesses in the Pomellato SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pomellato Opportunities

  1. Needs a strong presence in UK, China and Japan
  2. Requirement of strong franchisee model
  3. Tie-ups with fashion houses and events to increase awareness

Above we covered the opportunities in Pomellato SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pomellato Threats

  1. Duplication in designs
  2. Needs continuous changes in the design prospects
  3. Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.

The threats in the SWOT Analysis of Pomellato are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Pomellato SWOT analysis.

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About Pomellato

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pomellato Overview
Parent Company

Pomellato

Category

Jeweler and luxury gifts

Sector

Lifestyle and Retail

Tagline/ Slogan

Pomellato

USP

Tradition of craftsmanship

Pomellato STP
Segmentation

Women looking for every day as well as special occasion jewellery

Target Market

Women from the premium class from the urban areas

Positioning

Dynamism and modernity, while retaining the brand's tradition and values.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Pomellato. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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