Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Pomellato analyses the brand by its strengths, weaknesses, opportunities & threats. In Pomellato SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pomellato to benchmark its business & performance as compared to the competitors. Pomellato is one of the leading brands in the lifestyle and retail sector.
The table below lists the Pomellato SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pomellato competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Women looking for every day as well as special occasion jewellery
Women from the premium class from the urban areas
Dynamism and modernity, while retaining the brand's tradition and values.
SWOT Analysis of Pomellato
Below are the Strengths in the SWOT Analysis of Pomellato:
1.Creativity, research and Innovation and strong originality of communication
2. Pomellato has a team of approx 500 employees, who are highly skilled. 3. It has introduces concept of 'prêt-à-porter’, which means jeweler for every occasion 4. It’s one the top 5 jeweler in Europe 5. It also introduced mix and match jewel designs
6.Advertisng campaigns have been successful in grabbing a large chunk of customers awareness
Here are the weaknesses in the Pomellato SWOT Analysis:
1.Less brand awareness outside Europe 2. The brand has a limited market share growth as compared to leading jewellery brands
Following are the Opportunities in Pomellato SWOT Analysis:
1.Needs a strong presence in UK, China and Japan 2.Requirement of strong franchisee model 3. Tie-ups with fashion houses and events to increase awareness
The threats in the SWOT Analysis of Pomellato are as mentioned:
1.Duplication in designs 2.Needs continuous changes in the design prospects 3.Needs to use modern day technology since, More and more companies are becoming technological sound by using design software’s.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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