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  3. Home Retail Group SWOT Analysis

Home Retail Group SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 03, 2024Read time:

Here is a detailed SWOT analysis of Home Retail Group covering strengths, weaknesses, opportunities and threats.

Home Retail Group Strengths

  1. Constituent of the FTSE 250 Index making it a competitive player
  2. The Company comprises the following businesses:
  3. Argos (including HomeStore&More), Homebase, Hygena, Schreiber, Alba, Bush etc.
  4. Also has financial services like HOME Insurance Services
  5. More than 57,000 employees

Above are the strengths in the SWOT Analysis of Home Retail Group. The strengths of Home Retail Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Home Retail Group Weaknesses

  1. Company is newly established hence lesser market share
  2. Range of products and offerings are lesser than global giants

These were the weaknesses in the Home Retail Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Home Retail Group Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Home Retail Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Home Retail Group Threats

  1. Increase raw material prices
  2. Increase problems of wages and labor availability
  3. FDI restrictions in many country for expansion

The threats in the SWOT Analysis of Home Retail Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Home Retail Group SWOT analysis.

About Home Retail Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Home Retail Group Overview
Parent Company

Home Retail Group plc


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Mid sizes chain of retail of consumer goods

Home Retail Group STP

Households seeking consumer goods

Target Market

Urban upper middle class households


Bring unrivalled convenience and value to customers’ everyday lives, whether shopping at home or on the move

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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