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  3. Space.NK SWOT Analysis

Space.NK SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 26, 2023Read time:

Here is a detailed SWOT analysis of Space.NK covering strengths, weaknesses, opportunities and threats.

Space.NK Strengths

  1. N.Dulge - customer loyalty program
  2. Over 60 stores across UK and 20+ stores in USA
  3. Set of brands hard to find outside Space.NK
  4. Has a range of products including perfumes, cosmetics, candles and some accessories
  5. Multi-brand retail outlets ensures all brands under one roof

Above are the strengths in the SWOT Analysis of Space.NK. The strengths of Space.NK looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Space.NK Weaknesses

  1. Presence only in UK and US as compared to other cosmetic stores means limited market share
  2. Once boasted a set of rare brands which have now become common
  3. Occasional non-availability of certain offerings due to stock outs

These were the weaknesses in the Space.NK SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Space.NK Opportunities

  1. Tap the Europe mainland market and emerging economies
  2. Increase presence in more cities across US
  3. Improve the store experience with beauty consultant or hair stylist

Above we covered the opportunities in Space.NK SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Space.NK Threats

  1. Similar brands available at supermarkets and hypermarkets
  2. Brands offered are no longer niche
  3. A number of beauty saloon chains have cropped up over the last 10 years

The threats in the SWOT Analysis of Space.NK are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Space.NK SWOT analysis.

About Space.NK

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Space.NK Overview
Parent Company

Manzanita Capital


Personal Care brands- Cosmetics


Lifestyle and Retail

Tagline/ Slogan

An edited selection of the world’s best beauty products


Portfolio of top beauty brands

Space.NK STP

Men and women interested in the latest trends

Target Market

Upper middle class and upper class


Highest quality cosmetics


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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