Gitanjali SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6774

SWOT analysis of Gitanjali analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gitanjali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gitanjali to benchmark its business & performance as compared to the competitors and industry. Gitanjali is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Gitanjali competitors and elaborates Gitanjali market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gitanjali SWOT, Competitors, Marketing STP & Brand analysis Table
Gitanjali Brand Analysis
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Trust forever


Trusted brand, innovative designs

Gitanjali STP

Woman of urban and semi urban area from basically middle to upper income group

Target Group

Urban upper middle and upper class women


Traditional breaker in the field of diamond in India

Gitanjali Product Portfolio

1. Ddamas                          2. Nakshatra

3. Asmi                               4. Gili

5. Sangini                           6. Diya Diamonds

The above mentioned brands are the prominent products under the Gitanjali product portfolio.

Gitanjali SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gitanjali. Strengths are:

1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
2. Marketing through celebrity endorsements helps to grab maximum eye balls
3. There are different brands which cater to each price brackets like DDamas, Diya and etc
4. The shop –in –shop modern retail format reached 520 stores in total

5.Gitanjali has a substantial share  in India’s total merchandise exports

6.Use of CAD and CAM to create latest designs


Here are the weaknesses in the Gitanjali SWOT Analysis:

1. Stiff competition from organised as well as unorganised retail means limited market share

2. Despite being a huge brand in India, it has limited global penetration


Following are the Opportunities in Gitanjali SWOT Analysis:

1. Global acquisition is there in large to enhance visibility and acquire knowledge
2. Conversion of diamond into Jeweler before exports.
3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent


The threats in the SWOT Analysis of Gitanjali are as mentioned:

1. Weak economic recovery in the US
2.Debt burden in USA
3.Constant change in consumer preferences

4.Fluctuation in price and gold prices

Gitanjali Competition

Below are the top 3 Gitanjali competitors:

3.Kiah Jeweler

The brandguide table above concludes the Gitanjali SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gitanjali. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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