Gitanjali SWOT Analysis
Gitanjali is one of the leading brands in the lifestyle and retail sector. Gitanjali SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gitanjali:
Quick Glance:
Gitanjali Strengths
- One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
- Marketing through celebrity endorsements helps to grab maximum eye balls
- There are different brands which cater to each price brackets like DDamas, Diya and etc
- The shop –in –shop modern retail format reached 520 stores in total
- Gitanjali has a substantial share in India’s total merchandise exports
- Use of CAD and CAM to create latest designs
Above are the strengths in the SWOT Analysis of Gitanjali. The strengths of Gitanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Gitanjali Weaknesses
- Stiff competition from organised as well as unorganised retail means limited market share
- Despite being a huge brand in India, it has limited global penetration
These were the weaknesses in the Gitanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gitanjali Opportunities
- Global acquisition is there in large to enhance visibility and acquire knowledge
- Conversion of diamond into Jeweler before exports.
- To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent
Above we covered the opportunities in Gitanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gitanjali Threats
- Weak economic recovery in the US
- Debt burden in USA
- Constant change in consumer preferences
- Fluctuation in price and gold prices
The threats in the SWOT Analysis of Gitanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Gitanjali SWOT analysis.
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About Gitanjali
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Gitanjali Overview | |
|---|---|
| Parent Company |
Gitanjali |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
Trust forever |
| USP |
Trusted brand, innovative designs |
| Gitanjali STP | |
| Segmentation |
Woman of urban and semi urban area from basically middle to upper income group |
| Target Market |
Urban upper middle and upper class women |
| Positioning |
Traditional breaker in the field of diamond in India |
| Gitanjali Product Portfolio | |
| Brands |
5. Sangini 6. Diya Diamonds The above mentioned brands are the prominent products under the Gitanjali product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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