Gitanjali SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gitanjali analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gitanjali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gitanjali to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gitanjali is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gitanjali competitors and includes Gitanjali target market, segmentation, positioning & Unique Selling Proposition (USP).

Gitanjali SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gitanjali Brand Analysis
Parent Company

Gitanjali

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Trust forever

USP

Trusted brand, innovative designs

Gitanjali STP
Gitanjali Segmentation

Woman of urban and semi urban area from basically middle to upper income group

Gitanjali Target Market

Urban upper middle and upper class women

Gitanjali Positioning

Traditional breaker in the field of diamond in India

Gitanjali Product Portfolio
Brands

1. Ddamas                          2. Nakshatra

3. Asmi                               4. Gili

5. Sangini                           6. Diya Diamonds

The above mentioned brands are the prominent products under the Gitanjali product portfolio.

Gitanjali SWOT Analysis
Gitanjali Strengths

Below are the Strengths in the SWOT Analysis of Gitanjali:

1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
2. Marketing through celebrity endorsements helps to grab maximum eye balls
3. There are different brands which cater to each price brackets like DDamas, Diya and etc
4. The shop –in –shop modern retail format reached 520 stores in total

5.Gitanjali has a substantial share  in India’s total merchandise exports

6.Use of CAD and CAM to create latest designs

Gitanjali Weaknesses

Here are the weaknesses in the Gitanjali SWOT Analysis:

1. Stiff competition from organised as well as unorganised retail means limited market share

2. Despite being a huge brand in India, it has limited global penetration

Gitanjali Opportunities

Following are the Opportunities in Gitanjali SWOT Analysis:

1. Global acquisition is there in large to enhance visibility and acquire knowledge
2. Conversion of diamond into Jeweler before exports.
3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent

Gitanjali Threats

The threats in the SWOT Analysis of Gitanjali are as mentioned:

1. Weak economic recovery in the US
2.Debt burden in USA
3.Constant change in consumer preferences

4.Fluctuation in price and gold prices

Gitanjali Competition
Competitors

Below are the top 3 Gitanjali competitors:

1.Tanishq
2.TBZ
3.Kiah Jeweler


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gitanjali. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin