Gitanjali SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Gitanjali SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gitanjali, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gitanjali to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gitanjali is one of the leading brands in the lifestyle and retail sector.

The article below lists the Gitanjali SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gitanjali SWOT Analysis:

SWOT Analysis of Gitanjali

For Gitanjali, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gitanjali Strengths

The strengths of Gitanjali looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gitanjali :

1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
2. Marketing through celebrity endorsements helps to grab maximum eye balls
3. There are different brands which cater to each price brackets like DDamas, Diya and etc
4. The shop –in –shop modern retail format reached 520 stores in total

5.Gitanjali has a substantial share  in India’s total merchandise exports

6.Use of CAD and CAM to create latest designs

Gitanjali Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gitanjali SWOT Analysis:

1. Stiff competition from organised as well as unorganised retail means limited market share

2. Despite being a huge brand in India, it has limited global penetration

Gitanjali Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gitanjali SWOT Analysis:

1. Global acquisition is there in large to enhance visibility and acquire knowledge
2. Conversion of diamond into Jeweler before exports.
3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent

Gitanjali Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gitanjali are as mentioned:

1. Weak economic recovery in the US
2.Debt burden in USA
3.Constant change in consumer preferences

4.Fluctuation in price and gold prices

Gitanjali Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gitanjali:

3.Kiah Jeweler

Hence this concludes the Gitanjali SWOT analysis.

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About Gitanjali

Gitanjali Overview
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Trust forever


Trusted brand, innovative designs

Gitanjali STP

Woman of urban and semi urban area from basically middle to upper income group

Target Market

Urban upper middle and upper class women


Traditional breaker in the field of diamond in India

Gitanjali Product Portfolio

1. Ddamas                          2. Nakshatra

3. Asmi                               4. Gili

5. Sangini                           6. Diya Diamonds

The above mentioned brands are the prominent products under the Gitanjali product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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