Published in Lifestyle and Retail category by MBA Skool Team
Gitanjali is one of the leading brands in the lifestyle and retail sector. Gitanjali SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gitanjali:
One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
Marketing through celebrity endorsements helps to grab maximum eye balls
There are different brands which cater to each price brackets like DDamas, Diya and etc
The shop –in –shop modern retail format reached 520 stores in total
Gitanjali has a substantial share in India’s total merchandise exports
Use of CAD and CAM to create latest designs
Above are the strengths in the SWOT Analysis of Gitanjali. The strengths of Gitanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stiff competition from organised as well as unorganised retail means limited market share
Despite being a huge brand in India, it has limited global penetration
These were the weaknesses in the Gitanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Global acquisition is there in large to enhance visibility and acquire knowledge
Conversion of diamond into Jeweler before exports.
To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent
Above we covered the opportunities in Gitanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Weak economic recovery in the US
Debt burden in USA
Constant change in consumer preferences
Fluctuation in price and gold prices
The threats in the SWOT Analysis of Gitanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Gitanjali product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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