Yves Saint Laurent SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14685

SWOT Analysis of Yves Saint Laurent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yves Saint Laurent

Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Rive gauche


Pioneer of designer wear

Yves Saint Laurent STP


Urban upper class men and women

Target Group

High fashion conscious men and women in the age group of 25-45


Exclusive designer wear

Yves Saint Laurent SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yves Saint Laurent :

1. Strong brand presence with over 70 stores spread across 3 continents and in more than 10 countries at important locations.
2. The brand has a long history and is considered to be the reviver of couture which had lost its glory.
3. The brand has diversified into various product categories like footwear, accessories like handbags which have developed their own identity with the brand.
4. The acquisition of the fashion house by the Gucci group, a premier group in the fashion industry has rendered stability to the brand which was once on the verge of being shut out.


1. The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors.
2. The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.


1. The brand can expand into Asia where a lot of emerging markets are sprawling for luxury goods.
2. The brand can revive its vintage collection which has a classic appeal and more depth in design than its competitors.
3. The brand can also look at undertaking green initiatives and CSR activities to give a new dimension to the brand identity.


1. YSL is catering to a luxury market where there a few customers for luxury and no dearth of suppliers.
2. The brand can also feel the heat of recession in European and American markets, its main revenue centers.
3. The brand face intense competition from Gucci, its parent company which is a more identifiable brand.

Yves Saint Laurent Competition


Below are the 2 main Yves Saint Laurent competitors :

2. Louis Vuitton

The brandguide table above concludes the Yves Saint Laurent SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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