Published in Lifestyle and Retail category by MBA Skool Team
Yves Saint Laurent is one of the leading brands in the lifestyle and retail sector. Yves Saint Laurent SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yves Saint Laurent:
Strong brand presence with over 70 stores spread across 3 continents and in more than 10 countries at important locations.
The brand has a long history and is considered to be the reviver of couture which had lost its glory.
The brand has diversified into various product categories like footwear, accessories like handbags which have developed their own identity with the brand.
The acquisition of the fashion house by the Gucci group, a premier group in the fashion industry has rendered stability to the brand which was once on the verge of being shut out.
Above are the strengths in the SWOT Analysis of Yves Saint Laurent. The strengths of Yves Saint Laurent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yves Saint Laurent Weaknesses
The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors.
The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.
These were the weaknesses in the Yves Saint Laurent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
High fashion conscious men and women in the age group of 25-45
Exclusive designer wear
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