Yves Saint Laurent SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Yves Saint Laurent analyses the brand by its strengths, weaknesses, opportunities & threats. In Yves Saint Laurent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yves Saint Laurent to benchmark its business & performance as compared to the competitors. Yves Saint Laurent is one of the leading brands in the lifestyle and retail sector.

The table below lists the Yves Saint Laurent SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yves Saint Laurent competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yves Saint Laurent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yves Saint Laurent Brand Analysis
Parent Company

Pinault-Printemps-Redoute

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Rive gauche

USP

Pioneer of designer wear

Yves Saint Laurent STP
Segment

Urban upper class men and women

Target Group

High fashion conscious men and women in the age group of 25-45

Positioning

Exclusive designer wear

SWOT Analysis of Yves Saint Laurent
Yves Saint Laurent Strengths

Below are the Strengths in the SWOT Analysis of Yves Saint Laurent:

1. Strong brand presence with over 70 stores spread across 3 continents and in more than 10 countries at important locations.
2. The brand has a long history and is considered to be the reviver of couture which had lost its glory.
3. The brand has diversified into various product categories like footwear, accessories like handbags which have developed their own identity with the brand.
4. The acquisition of the fashion house by the Gucci group, a premier group in the fashion industry has rendered stability to the brand which was once on the verge of being shut out.

Yves Saint Laurent Weaknesses

Here are the weaknesses in the Yves Saint Laurent SWOT Analysis:

1. The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors.
2. The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.

Yves Saint Laurent Opportunities

Following are the Opportunities in Yves Saint Laurent SWOT Analysis:

1. The brand can expand into Asia where a lot of emerging markets are sprawling for luxury goods.
2. The brand can revive its vintage collection which has a classic appeal and more depth in design than its competitors.
3. The brand can also look at undertaking green initiatives and CSR activities to give a new dimension to the brand identity.

Yves Saint Laurent Threats

The threats in the SWOT Analysis of Yves Saint Laurent are as mentioned:

1. YSL is catering to a luxury market where there a few customers for luxury and no dearth of suppliers.
2. The brand can also feel the heat of recession in European and American markets, its main revenue centers.
3. The brand face intense competition from Gucci, its parent company which is a more identifiable brand.

Competition

Yves Saint Laurent Competitors

Below are the top 2 competitors of Yves Saint Laurent:

1.Gucci
2. Louis Vuitton


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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