Speedo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Speedo analyses the brand by its strengths, weaknesses, opportunities & threats. In Speedo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Speedo to benchmark its business & performance as compared to the competitors. Speedo is one of the leading brands in the lifestyle and retail sector.

The table below lists the Speedo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Speedo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Speedo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Speedo Brand Analysis
Parent Company

Pentland group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worn by world champions my speedo


Cutting edge swimwear

Speedo STP

Men and women, kids who take up swimming as a serious sport

Target Group

Young men, women and kids from the urban upper middle and upper class


Swimwear for the true sportsmen

SWOT Analysis of Speedo
Speedo Strengths

Below are the Strengths in the SWOT Analysis of Speedo:

1. The use of biomechanics for the design of swimwear which add that extra element of champion and achievement to the brand.
2. The brand is the biggest promoter of swimming in America with Olympian champions as brand ambassadors
3. The brand is present across the world through MBO’s and company owned flagship which are category killers when it comes to swimwear.
4. The brand has diversified swimwear accessories like boots, digital music players which are a rage for swim lover

5. The brand has a popular name and has good advertising and visibility

6. It has sponsored many international swimming teams and players

Speedo Weaknesses

Here are the weaknesses in the Speedo SWOT Analysis:

1.The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.
2. The group is not into extensive advertising and promotions in international markets as compared to a few other big sports apparel brand

Speedo Opportunities

Following are the Opportunities in Speedo SWOT Analysis:

1. The brand can move to effective sponsorships to swimming teams in Asia where the sport is growing well.
2. The brand can also diversify further into different product lines to be a complete lifestyle brand.
3. The brand can look to set up manufacturing and procurement facilities to maintain economies of scale in future.

Speedo Threats

The threats in the SWOT Analysis of Speedo are as mentioned:

1. Ignorance of importance of technology and design in swimwear is a major deterrent for the brand.
2. The brand also faces high threat from counterfeit products which sell cheap quality swimwear branded as its name

Speedo Competition
Speedo Competitors

Below are the top 3 competitors of Speedo:

1. Arena
2. Nike

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Speedo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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