Speedo SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8665

SWOT analysis of Speedo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Speedo is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Speedo competitors and elaborates Speedo segmentation, targeting, positioning & USP.


Parent Company

Pentland group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worn by world champions my speedo


Cutting edge swimwear

Speedo STP


Men and women, kids who take up swimming as a serious sport

Target Group

Young men, women and kids from the urban upper middle and upper class


Swimwear for the true sportsmen

Speedo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Speedo. Strengths are:

1. The use of biomechanics for the design of swimwear which add that extra element of champion and achievement to the brand.
2. The brand is the biggest promoter of swimming in America with Olympian champions as brand ambassadors
3. The brand is present across the world through MBO’s and company owned flagship which are category killers when it comes to swimwear.
4. The brand has diversified swimwear accessories like boots, digital music players which are a rage for swim lover

5. The brand has a popular name and has good advertising and visibility

6. It has sponsored many international swimming teams and players


Here are the weaknesses in the Speedo SWOT Analysis:

1.The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.
2. The group is not into extensive advertising and promotions in international markets as compared to a few other big sports apparel brand


Following are the Opportunities in Speedo SWOT Analysis:

1. The brand can move to effective sponsorships to swimming teams in Asia where the sport is growing well.
2. The brand can also diversify further into different product lines to be a complete lifestyle brand.
3. The brand can look to set up manufacturing and procurement facilities to maintain economies of scale in future.


The threats in the SWOT Analysis of Speedo are as mentioned:

1. Ignorance of importance of technology and design in swimwear is a major deterrent for the brand.
2. The brand also faces high threat from counterfeit products which sell cheap quality swimwear branded as its name

Speedo Competition


Below are the top 3 Speedo competitors:

1. Arena
2. Nike

The brandguide table above concludes the Speedo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Speedo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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