Jaeger-LeCoultre SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Jaeger-LeCoultre analyses the brand by its strengths, weaknesses, opportunities & threats. In Jaeger-LeCoultre SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jaeger-LeCoultre to benchmark its business & performance as compared to the competitors. Jaeger-LeCoultre is one of the leading brands in the lifestyle and retail sector.

The table below lists the Jaeger-LeCoultre SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jaeger-LeCoultre competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jaeger-LeCoultre SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jaeger-LeCoultre Brand Analysis
Parent Company

Richemont group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Have you ever worn a real watch?

USP

Exclusive luxury watches with a rich heritage

Jaeger-LeCoultre STP
Segment

High end luxurywatches segment

Target Group

High income men and women

Positioning

Exclusive luxury watch that is a ‘Real watch’

SWOT Analysis of Jaeger-LeCoultre
Jaeger-LeCoultre Strengths

Below are the Strengths in the SWOT Analysis of Jaeger-LeCoultre:

1. The brand is known for its rich heritage in watchmaking with nearly 400 patents registered

2. Its reverso range of watches that were introduced have been very popular and are customisable

3. The watch has a strong hold in America and Europe

4. Since the past few years the brand has seen a good demand in China

5. The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions

6. Their ‘Real watch’ marketing campaign has been a big success

7. In line with its image of preserving its rich heritage, the brand has been associated in preserving  endangered world heritage marine sites with UNESCO

Jaeger-LeCoultre Weaknesses

Here are the weaknesses in the Jaeger-LeCoultre SWOT Analysis:

1. The competitors of the brand have a higher top-of-the-mind recall

2. Limited presence in some growing and developing countries

Jaeger-LeCoultre Opportunities

Following are the Opportunities in Jaeger-LeCoultre SWOT Analysis:

1. Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets

2. The brand canaggressively increase its distributors and boutiques

Jaeger-LeCoultre Threats

The threats in the SWOT Analysis of Jaeger-LeCoultre are as mentioned:

1. Low switching cost in luxury segment requires higher spends in marketing

2. High recall competitors pose a threat to the brand

3. Fake and duplicate watches can hurt sales and image

Jaeger-LeCoultre Competition
Jaeger-LeCoultre Competitors

Below are the top 3 competitors of Jaeger-LeCoultre:

1. PatekPhillipe

2. Rolex

3. Cartier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jaeger-LeCoultre. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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