Published in Lifestyle and Retail category by MBA Skool Team
Jaeger-LeCoultre is one of the leading brands in the lifestyle and retail sector. Jaeger-LeCoultre SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jaeger-LeCoultre:
The brand is known for its rich heritage in watchmaking with nearly 400 patents registered
Its reverso range of watches that were introduced have been very popular and are customisable
The watch has a strong hold in America and Europe
Since the past few years the brand has seen a good demand in China
The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions
Their ‘Real watch’ marketing campaign has been a big success
In line with its image of preserving its rich heritage, the brand has been associated in preserving endangered world heritage marine sites with UNESCO
Above are the strengths in the SWOT Analysis of Jaeger-LeCoultre. The strengths of Jaeger-LeCoultre looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The competitors of the brand have a higher top-of-the-mind recall
Limited presence in some growing and developing countries
These were the weaknesses in the Jaeger-LeCoultre SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets
The brand canaggressively increase its distributors and boutiques
Above we covered the opportunities in Jaeger-LeCoultre SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Low switching cost in luxury segment requires higher spends in marketing
High recall competitors pose a threat to the brand
Fake and duplicate watches can hurt sales and image
The threats in the SWOT Analysis of Jaeger-LeCoultre are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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