Jaeger-LeCoultre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3345

SWOT Analysis of Jaeger-LeCoultre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Have you ever worn a real watch?


Exclusive luxury watches with a rich heritage



High end luxurywatches segment

Target Group

High income men and women


Exclusive luxury watch that is a ‘Real watch’

SWOT Analysis


1. The brand is known for its rich heritage in watchmaking with nearly 400 patents registered

2. Its reverso range of watches that were introduced have been very popular and are customisable

3. The watch has a strong hold in America and Europe

4. Since the past few years the brand has seen a good demand in China

5. The brand has a presence of over 34boutiques and sponsored close to over 700 events for its marketing promotions

6. Their ‘Real watch’ marketing campaign has been a big success

7. In line with its image of preserving its rich heritage, the brand has been associated in preserving  endangered world heritage marine sites with UNESCO


1. The competitors of the brand have a higher top-of-the-mind recall

2. Limited presence in some growing and developing countries


1. Expansion in progress in Asia and middle east can provide opportunity to grow in the non-western markets

2. The brand canaggressively increase its distributors and boutiques


1. Low switching cost in luxury segment requires higher spends in marketing

2. High recall competitors pose a threat to the brand

3. Fake and duplicate watches can hurt sales and image



1. PatekPhillipe

2. Rolex

3. Cartier

The table above concludes the Jaeger-LeCoultre SWOT analysis along with its marketing and brand parameters.


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