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  3. Tudor Watches SWOT Analysis

Tudor Watches SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 14, 2023Read time:

Here is a detailed SWOT analysis of Tudor Watches covering strengths, weaknesses, opportunities and threats.

Tudor Watches Strengths

  1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association
  2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week
  3. The brand has outlets across the world in more than 27 countries
  4. The brand has high product quality and is recognised for its exclusive time pieces

Above are the strengths in the SWOT Analysis of Tudor Watches. The strengths of Tudor Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tudor Watches Weaknesses

  1. The brand does not have a presence that is required for a mid to high end watch segment
  2. The brand recall for the watch in the segment is also low

These were the weaknesses in the Tudor Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tudor Watches Opportunities

  1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility
  2. Brand can explore opportunities in other product categories that are synonymous with the brand image

Above we covered the opportunities in Tudor Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tudor Watches Threats

  1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand
  2. More and more people are choosing their cellphones as a substitute to watches
  3. Fake makes carrying the same brand name selling in Black Markets

The threats in the SWOT Analysis of Tudor Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tudor Watches SWOT analysis.

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About Tudor Watches

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tudor Watches Overview
Parent Company

Tudor watch company (Under Rolex S.A)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Watch your style


The watches are made with Rolex cases, yet less expensive

Tudor Watches STP

Prestigious brand for sports watches

Target Market

Mid to high end


Watches that achieve the delicate balance between elegance and performance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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