Clerc Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1862

SWOT Analysis of Clerc Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clerc Watches

Parent Company

Clerc watch company


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Heritage + Innovation


Watches with classic designs with innovation in technology



High –end luxury watches

Target Group

High income Men and women


Timepieces that are inspired by heritage and innovation

SWOT Analysis


1. The look of the watches is distinct and the watches have their own identity with respect to their design

2. The watches have few models in their product range but are well known among the brand loyalists. Their models have been constantly reworked and improved over time

3. The brand has been known to combine their classic watchmaking heritage with the modern materials and technology

4. The watches are known for their complicated designs which are popular among the consumers that have brand awareness of the brand

5. Strong financials of the company


1. The brand has limited presence internationally and is present only on around 15 contries

2. The brand is very little known among the consumers due to its lack of promotional and marketing activities


1. The brand has plenty of opportunities in expanding its retail and distributor network internationally

2. The brand can expand its product models and range

3. The brand has not explored the opportunities in the developing markets which have a growing luxury segment


1. The brands little known presence and brand awareness threatened by well-known brands in the luxury segment

2. Fluctuating economies

3. Changing fashion trends



1. Omega

2. Rolex

The table above concludes the Clerc Watches SWOT analysis along with its marketing and brand parameters.


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