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Norma Kamali SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 31, 2024Read time:

Here is a detailed SWOT analysis of Norma Kamali covering strengths, weaknesses, opportunities and threats.

Norma Kamali Strengths

  1. Norma Kamali’s reputation as a successful designer is the main USP of the brand.
  2. The brand is attributed to be a very effective user of technology with it being attributed to starting the first fashion online store on e-bay and introduction of very effective smart phone applications for fashion related products.
  3. The brand uses material of silk parachutes for most of its products and has a specialty of making multi-use pieces.
  4. The brands policy of “Try before you buy” and keep whatever you like in 48 hours has been a success
  5. Good brand visibility and positioning

Above are the strengths in the SWOT Analysis of Norma Kamali. The strengths of Norma Kamali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Norma Kamali Weaknesses

  1. The brand has limited visibility outside the United States unlike its other competitors who are global entities.
  2. The brand does not have its own procurement and manufacturing facility

These were the weaknesses in the Norma Kamali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Norma Kamali Opportunities

  1. The brand can expand its base outside the USA with MBO’s and boutiques at major cities for better visibility.
  2. With the innovative string of products by the brand it can also take up green initiatives.
  3. The brand can also extend its product portfolio towards being a complete lifestyle brand

Above we covered the opportunities in Norma Kamali SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Norma Kamali Threats

  1. The highly fragmented fashion industry means that there is low brand loyalty.
  2. The recent slowdown in American markets would mean reduced spending on lifestyle products which would affect the brand.
  3. The entry of several new designers in the same segment is a challenge to the brand.

The threats in the SWOT Analysis of Norma Kamali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Norma Kamali SWOT analysis.

About Norma Kamali

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Norma Kamali Overview
Parent Company

Norma Kamali Fashions Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The democratization of fashion


Designer multi-use pieces

Norma Kamali STP

Fashion concious Urban upper class women

Target Market

Young urban women from the premium class


High end designer multi use pieces

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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