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  3. Clerc Watches SWOT Analysis

Clerc Watches SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 12, 2023Read time:

Here is a detailed SWOT analysis of Clerc Watches covering strengths, weaknesses, opportunities and threats.

Clerc Watches Strengths

  1. The look of the watches is distinct and the watches have their own identity with respect to their design
  2. The watches have few models in their product range but are well known among the brand loyalists. Their models have been constantly reworked and improved over time
  3. The brand has been known to combine their classic watchmaking heritage with the modern materials and technology
  4. The watches are known for their complicated designs which are popular among the consumers that have brand awareness of the brand
  5. Strong financials of the company

Above are the strengths in the SWOT Analysis of Clerc Watches. The strengths of Clerc Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clerc Watches Weaknesses

  1. The brand has limited presence internationally and is present only on around 15 contries
  2. The brand is very little known among the consumers due to its lack of promotional and marketing activities

These were the weaknesses in the Clerc Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Clerc Watches Opportunities

  1. The brand has plenty of opportunities in expanding its retail and distributor network internationally
  2. The brand can expand its product models and range
  3. The brand has not explored the opportunities in the developing markets which have a growing luxury segment

Above we covered the opportunities in Clerc Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clerc Watches Threats

  1. The brands little known presence and brand awareness threatened by well-known brands in the luxury segment
  2. Fluctuating economies
  3. Changing fashion trends

The threats in the SWOT Analysis of Clerc Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Clerc Watches SWOT analysis.

Read Similar SWOT analysis

About Clerc Watches

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Clerc Watches Overview
Parent Company

Clerc watch company


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Heritage + Innovation


Watches with classic designs with innovation in technology

Clerc Watches STP

High –end luxury watches

Target Market

High income Men and women


Timepieces that are inspired by heritage and innovation

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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