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  3. Isetan Mitsukoshi Holdings SWOT Analysis

Isetan Mitsukoshi Holdings SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: January 01, 2024Reading time:

Here is a detailed SWOT analysis of Isetan Mitsukoshi Holdings covering strengths, weaknesses, opportunities and threats.

Isetan Mitsukoshi Holdings Strengths

  1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
  2. More than 18,000+ employees
  3. Company based on strong ethical values
  4. The company has five business segments

Above are the strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings. The strengths of Isetan Mitsukoshi Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Isetan Mitsukoshi Holdings Weaknesses

  1. The brand has very little international brand recall and presence
  2. Similar offerings to competitors leaves little differentiations

These were the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Isetan Mitsukoshi Holdings Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Isetan Mitsukoshi Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Isetan Mitsukoshi Holdings Threats

  1. Decrease in loyal customer base
  2. Working capital problem
  3. Unfavorable policies and increasing competition

The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Isetan Mitsukoshi Holdings SWOT analysis.

Read Similar SWOT analysis

About Isetan Mitsukoshi Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Isetan Mitsukoshi Holdings Overview
Parent Company

Isetan Mitsukoshi Holdings Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Company mainly engaged in department store business

Isetan Mitsukoshi Holdings STP
Segmentation

Stores which has things for Daily needs and grocery

Target Market

Middle and upper middle class households

Positioning

Growing retail service group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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