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  3. A.F. Blakemore SWOT Analysis

A.F. Blakemore SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 21, 2024Read time:

Here is a detailed SWOT analysis of A.F. Blakemore covering strengths, weaknesses, opportunities and threats.

A.F. Blakemore Strengths

  1. Legacy of serving people for 3 generations since 1917 leading to strong brand equity
  2. Offers wide range of fresh and chilled food along with regional lines sourced from local suppliers for local community
  3. Also offers a wide range of services including Post Office, PayPoint or Pay Zone, lottery, cash back, cash machines, E-top ups, news.
  4. In store shopping experience caters to every customer
  5. Over 7500people are employed with the organization

Above are the strengths in the SWOT Analysis of A.F. Blakemore. The strengths of A.F. Blakemore looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A.F. Blakemore Weaknesses

  1. The range of food offered is limited compared to supermarkets which limits the options available to consumers.
  2. The prices of items are higher than supermarkets and grocery stores which might limit the target group

These were the weaknesses in the A.F. Blakemore SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

A.F. Blakemore Opportunities

  1. More young professionals living away from home and working long hours prefer shopping at convenience stores. Hence their target group is increasing fast.
  2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
  3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

Above we covered the opportunities in A.F. Blakemore SWOT Analysis. The opportunities for any brand can include prospects of future growth.

A.F. Blakemore Threats

  1. Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night.
  2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
  3. Competition laws an lack of large scale development space leading to merger of many convenience stores.

The threats in the SWOT Analysis of A.F. Blakemore are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the A.F. Blakemore SWOT analysis.

About A.F. Blakemore

The table below gives the brand overview along with its target market, segmentation, positioning & USP

A.F. Blakemore Overview
Parent Company

A.F. Blakemore


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

Achieve sustainable growth together The Blakemore Way


Have been led by 3 generations of the Blakemore family; Pioneer in developing local convenience stores across England and Wales

A.F. Blakemore STP

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Market

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time


A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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