Fubu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fubu analyses the brand by its strengths, weaknesses, opportunities & threats. In Fubu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fubu to benchmark its business & performance as compared to the competitors. Fubu is one of the leading brands in the lifestyle and retail sector.

The table below lists the Fubu SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fubu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fubu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fubu Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The collection


Brand with the urban hip-hop culture.

Fubu STP

Trendy and fashionable lifestyle apparel and accessories

Target Group

Urban middle class men women and kids


The true American brand with the hip-hop culture.

SWOT Analysis of Fubu
Fubu Strengths

Below are the Strengths in the SWOT Analysis of Fubu:

1. The brand is high on street fashion and is very accessible making it a very desirable brand.
2. The brand has diversified into various other product lines like shoes and accessories which have extended its offering.
3. The brand is famous with many sports like basketball and street games and board games.
4. The brand has successfully forayed in music with the release of FUBU collection which has songs from eminent music rappers.

Fubu Weaknesses

Here are the weaknesses in the Fubu SWOT Analysis:

1. The brand has limited itself to the Afro-American community only in US
2. The brand doesn’t have a great number of deep pockets of market in USA.

Fubu Opportunities

Following are the Opportunities in Fubu SWOT Analysis:

1. The brand can go well into new product development to extend its offerings.
2. The brand can reach out reach out to emerging markets like Africa as the brand offering is crafted for a similar community.
3. The brand can start a wide distribution network in overseas markets

Fubu Threats

The threats in the SWOT Analysis of Fubu are as mentioned:

1. The brand threat of saturation as the product has certain amount of uniformity.
2. The brand faces the problem of new entrants in the same segment who are also making products for the street culture.

Fubu Competition
Fubu Competitors

Below are the top 3 competitors of Fubu:

1. Abercrombie and Fitch Co
2. Gap
3. Nike

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fubu. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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