Fubu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fubu analyses the brand by its strengths, weaknesses, opportunities & threats. In Fubu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fubu to benchmark its business & performance as compared to the competitors. Fubu is one of the leading brands in the lifestyle and retail sector.

The article below lists the Fubu SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fubu SWOT Analysis:

SWOT Analysis of Fubu

For Fubu, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fubu Strengths

The strengths of Fubu looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fubu :

1. The brand is high on street fashion and is very accessible making it a very desirable brand.
2. The brand has diversified into various other product lines like shoes and accessories which have extended its offering.
3. The brand is famous with many sports like basketball and street games and board games.
4. The brand has successfully forayed in music with the release of FUBU collection which has songs from eminent music rappers.

Fubu Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fubu SWOT Analysis:

1. The brand has limited itself to the Afro-American community only in US
2. The brand doesn’t have a great number of deep pockets of market in USA.


Fubu Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fubu SWOT Analysis:

1. The brand can go well into new product development to extend its offerings.
2. The brand can reach out reach out to emerging markets like Africa as the brand offering is crafted for a similar community.
3. The brand can start a wide distribution network in overseas markets

Fubu Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fubu are as mentioned:

1. The brand threat of saturation as the product has certain amount of uniformity.
2. The brand faces the problem of new entrants in the same segment who are also making products for the street culture.


Fubu Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fubu:

1. Abercrombie and Fitch Co
2. Gap
3. Nike

Hence this concludes the Fubu SWOT analysis.

Continue reading more about the brand/company.

About Fubu

Fubu Overview
Parent Company

Fubu

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The collection

USP

Brand with the urban hip-hop culture.

Fubu STP
Segmentation

Trendy and fashionable lifestyle apparel and accessories

Target Market

Urban middle class men women and kids

Positioning

The true American brand with the hip-hop culture.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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