Lands End SWOT Analysis, Competitors & USP
SWOT analysis of Lands End analyses the brand by its strengths, weaknesses, opportunities & threats. In Lands End SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lands End to benchmark its business & performance as compared to the competitors. Lands End is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lands End SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lands End competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lands End Brand Analysis | |
|---|---|
| Parent Company |
Sears Holdings Corporation |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Business Outfitters |
| USP |
Complete family lifestyle brand |
| Lands End STP | |
| Segment |
Lifestyle and trendy apparel for urban families |
| Target Group |
Urban upper middle class families |
| Positioning |
A complete family brand |
| SWOT Analysis of Lands End | |
| Lands End Strengths |
Below are the Strengths in the SWOT Analysis of Lands End: 1. The brand believes in high quality of products and fair pricing which makes it accessible to most of the families. 5. The brand’s elaborate product line from sleep-wear to uniforms and different forms of casual wear for men and women makes it a complete lifestyle brand for the family. |
| Lands End Weaknesses |
Here are the weaknesses in the Lands End SWOT Analysis: 1. The brand has not advertised as frequently as its competitors who too are in the same segment in the American markets. |
| Lands End Opportunities |
Following are the Opportunities in Lands End SWOT Analysis: 1. The brand can foray into many Asian markets which have shown a growing demand for a complete family wear brand. |
| Lands End Threats |
The threats in the SWOT Analysis of Lands End are as mentioned: 1. The brand faces high volatility of consumer behavior in this segment as there is no specific brand loyalty. |
| Lands End Competition | |
| Lands End Competitors |
Below are the top 3 competitors of Lands End: 1. Abercrombie and Fitch Co. 2. American Eagle outfitters. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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