Lands End SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lands End SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lands End, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lands End to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lands End is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lands End SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lands End SWOT Analysis:

SWOT Analysis of Lands End

For Lands End, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lands End Strengths

The strengths of Lands End looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lands End :

1. The brand believes in high quality of products and fair pricing which makes it accessible to most of the families.
2. The brand has more than 10 exclusive locations in America and also operates through MBO’s giving it access to a larger base of customers.
3. The brand takes pride in able to ship its products to more than 170 countries a rare feat for any brand.
4. The brand has an elaborate e-catalogue and an online shop with facilities like 24/7 toll free numbers for seamless assistance.

5. The brand’s elaborate product line from sleep-wear to uniforms and different forms of casual wear for men and women makes it a complete lifestyle brand for the family.

Lands End Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lands End SWOT Analysis:

1. The brand has not advertised  as frequently as its competitors who too are in the same segment in the American markets.
2. There is high dependence on online sales for the overall revenues for the brand.
3. The brand has not leveraged on its vast distribution network to create a sustainable retail model

Lands End Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lands End SWOT Analysis:

1. The brand can foray into many Asian markets which have shown a growing demand for a complete family wear brand.
2. The brand can also take up green initiatives to keep pace with the growing concerns about the environment.
3. The brand can very well outsource its production units to maintain economies of scale in the long run.

Lands End Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lands End are as mentioned:

1. The brand faces high volatility of consumer behavior in this segment as there is no specific brand loyalty.
2. The brand can face a drop in sales due to the recent slowdown in global markets which have also affected the American markets which are their main source of revenue

Lands End Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lands End:

1. Abercrombie and Fitch Co.

2.  American Eagle outfitters.

Hence this concludes the Lands End SWOT analysis.

Continue reading more about the brand/company.

About Lands End

Lands End Overview
Parent Company

Sears Holdings Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Business Outfitters


Complete family lifestyle brand

Lands End STP

Lifestyle and trendy apparel for urban families

Target Market

Urban upper middle class families


A complete family brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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