Price Chopper SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Price Chopper covering strengths, weaknesses, opportunities and threats.

Price Chopper Strengths

  1. Well-known brand: About 80+ years old
  2. Credible distribution: More than 100 stores across the country
  3. Aggressive expansion strategy: Company has acquired many stores from chains like Giant Value, P&C food markets, etc
  4. Company is involve in various green and energy-saving initiatives like generation of power through natural gas fuel cell, this increases brand loyalty

Above are the strengths in the SWOT Analysis of Price Chopper. The strengths of Price Chopper looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Price Chopper Weaknesses

  1. Competitive market means low brand loyalty and less revenues
  2. Small business units compared to big players
  3. Advertising and marketing exercises are restricted

These were the weaknesses in the Price Chopper SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Price Chopper Opportunities

  1. New products and services can be launch to cater new segment
  2. Growth rates and profitability
  3. Company can enter into new markets globally to increase its customer base

Above we covered the opportunities in Price Chopper SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Price Chopper Threats

  1. Rising cost of raw materials
  2. Government regulations and unexpected problems
  3. Financial capacity and price changes

The threats in the SWOT Analysis of Price Chopper are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Price Chopper SWOT analysis.

Continue reading more about the brand/company.

About Price Chopper

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Price Chopper Overview
Parent Company

Golub Corporations

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Personalized customer service

Price Chopper STP
Segmentation

Household purchases

Target Market

Middle and upper class individual

Positioning

Freshest food at affordable prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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