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  3. DeMoulas' Market Basket SWOT Analysis

DeMoulas' Market Basket SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 21, 2023Read time:

Here is a detailed SWOT analysis of DeMoulas' Market Basket covering strengths, weaknesses, opportunities and threats.

DeMoulas' Market Basket Strengths

  1. Has been operating in the segment from 1917 and has earned credibility among customers for its good products
  2. Was ranked among the top ‘Supermarket News’ among U.S’s top 75 supermarkets
  3. The fastest growing supermarket chain in the country with 70+ existing stores and adding new stores every month
  4. Regionally a very strong player in the retail business

Above are the strengths in the SWOT Analysis of DeMoulas' Market Basket. The strengths of DeMoulas' Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

DeMoulas' Market Basket Weaknesses

  1. There is no loyalty cards or customer relationship management programs for long term retention of same customers
  2. Mordern facilities like self-checkouts not present in its stores
  3. Online portal is not up to the standards of other grocery stores which are fast going online for increasing the customer base

These were the weaknesses in the DeMoulas' Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

DeMoulas' Market Basket Opportunities

  1. Can improve its online portal and start online ordering and delivery system
  2. Can incorporate pharmacy in its stores which is currently missing and which most of its competitors have

Above we covered the opportunities in DeMoulas' Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.

DeMoulas' Market Basket Threats

  1. There is controversy within the family regarding the ownership of the stores and the family feuds create uncertainty about the company’s future.
  2. Unfavorable govt policies and economic conditions
  3. Intense competition can affect business strategies

The threats in the SWOT Analysis of DeMoulas' Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the DeMoulas' Market Basket SWOT analysis.

Read Similar SWOT analysis

About DeMoulas' Market Basket

The table below gives the brand overview along with its target market, segmentation, positioning & USP

DeMoulas' Market Basket Overview
Parent Company

DeMoulas Supermarkets, Inc.


Grocery store


Lifestyle and Retail

Tagline/ Slogan

More for your dollar


Low price products having good quality

DeMoulas' Market Basket STP

Customers seeking more value at a lower price

Target Market

Middle income group households


Low price

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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