Christian Lacroix SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Christian Lacroix covering strengths, weaknesses, opportunities and threats.

Christian Lacroix Strengths

  1. Niche premium segment clothing catering to people who have lived fashion
  2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).
  3. Brand has establish itself with associations with leading global celebrities
  4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes
  5. Around the world, Lacroix has 1,000 total points of sale.

Above are the strengths in the SWOT Analysis of Christian Lacroix. The strengths of Christian Lacroix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Christian Lacroix Weaknesses

  1. Sometimes perceived as an extremely expensive product
  2. Competition from existing brands means more brand switching
  3. The brand has not been able to generate profits

These were the weaknesses in the Christian Lacroix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Christian Lacroix Opportunities

  1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
  2. Global markets in Europe and China and other emerging economies
  3. Penetration of e-commerce i.e.sales made online is growing
  4. Tie-ups with fashion houses and retail chains

Above we covered the opportunities in Christian Lacroix SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Christian Lacroix Threats

  1. Economic fluctuations affect apparel retail business
  2. Competition and changing fashion trends is a major challenge
  3. Increasing awareness and penetration of competitive brands

The threats in the SWOT Analysis of Christian Lacroix are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Christian Lacroix SWOT analysis.

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About Christian Lacroix

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Christian Lacroix Overview
Parent company

Falic Fashion Group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Undefined

Usp

Glamorous, expensive-looking, and unapologetically dramatic  clothes

Christian Lacroix STP
Segmentation

Women with a taste for panache and designer label  belonging to premium class

Target group

Women from the urban upper class

Positioning

Couture clothing line with French detailing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Christian Lacroix. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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