Sisley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sisley analyses the brand by its strengths, weaknesses, opportunities & threats. In Sisley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sisley to benchmark its business & performance as compared to the competitors. Sisley is one of the leading brands in the lifestyle and retail sector.

The article below lists the Sisley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sisley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Sisley

Sisley Overview
Parent company

Benetton

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

-

USP

The brand is known for its stylish clothing with clean cuts for both men and women

Sisley STP
Segmentation

Men and women having a flair for simple but refined clothing with a hint of style and fashion.

Target group

Urban upper middle class

Positioning

Fashion reinterpreted for everyone

SWOT Analysis of Sisley

For Sisley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Sisley SWOT Analysis:

Sisley Strengths

The strengths of Sisley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sisley :

1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.

2. The clothes are known because of its sophisticated clean cuts and classy designs.

3. The brand has a share in the total business of Benetton.

4. The company has a worldwide presence reaching customers all over the world.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Sisley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sisley SWOT Analysis:

1.The brand being among the elite brand is prone to recession and economic downturns

2.The brand hasn’t been able to penetrate in terms of global reach and recall


Sisley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sisley SWOT Analysis:

1. Advertisements can be customized according to culture of each country

2. More advertising and branding can help improve its presence

3. More distribution globally to increase brand availability


Sisley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sisley are as mentioned:

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fake duplicates or replicas hurt sales

Sisley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Sisley:

1.Zara

2. Mango


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sisley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin