Sisley SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3721

SWOT analysis of Sisley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sisley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sisley to benchmark its business & performance as compared to the competitors and industry. Sisley is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Sisley competitors and elaborates Sisley market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sisley SWOT, Competitors, Marketing STP & Brand analysis Table
Sisley Brand Analysis
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan



The brand is known for its stylish clothing with clean cuts for both men and women

Sisley STP

Men and women having a flair for simple but refined clothing with a hint of style and fashion.

Target group

Urban upper middle class


Fashion reinterpreted for everyone

Sisley SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sisley. Strengths are:

1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.

2. The clothes are known because of its sophisticated clean cuts and classy designs.

3. The brand has a share in the total business of Benetton.

4. The company has a worldwide presence reaching customers all over the world.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.


Here are the weaknesses in the Sisley SWOT Analysis:

1.The brand being among the elite brand is prone to recession and economic downturns

2.The brand hasn’t been able to penetrate in terms of global reach and recall


Following are the Opportunities in Sisley SWOT Analysis:

1. Advertisements can be customized according to culture of each country

2. More advertising and branding can help improve its presence

3. More distribution globally to increase brand availability


The threats in the SWOT Analysis of Sisley are as mentioned:

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fake duplicates or replicas hurt sales

Sisley Competition

Below are the top 2 Sisley competitors:


2. Mango

The brandguide table above concludes the Sisley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sisley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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