Sisley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sisley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sisley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sisley to benchmark its business & performance as compared to the competitors and industry. Sisley is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sisley competitors and includes Sisley target market, segmentation, positioning & Unique Selling Proposition (USP).

Sisley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sisley Brand Analysis
Parent company

Benetton

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

-

USP

The brand is known for its stylish clothing with clean cuts for both men and women

Sisley STP
Sisley Segmentation

Men and women having a flair for simple but refined clothing with a hint of style and fashion.

Target group

Urban upper middle class

Sisley Positioning

Fashion reinterpreted for everyone

Sisley SWOT Analysis
Sisley Strengths

Below are the Strengths in the SWOT Analysis of Sisley:

1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.

2. The clothes are known because of its sophisticated clean cuts and classy designs.

3. The brand has a share in the total business of Benetton.

4. The company has a worldwide presence reaching customers all over the world.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Sisley Weaknesses

Here are the weaknesses in the Sisley SWOT Analysis:

1.The brand being among the elite brand is prone to recession and economic downturns

2.The brand hasn’t been able to penetrate in terms of global reach and recall

Sisley Opportunities

Following are the Opportunities in Sisley SWOT Analysis:

1. Advertisements can be customized according to culture of each country

2. More advertising and branding can help improve its presence

3. More distribution globally to increase brand availability

Sisley Threats

The threats in the SWOT Analysis of Sisley are as mentioned:

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fake duplicates or replicas hurt sales

Sisley Competition
Competitors

Below are the top 2 Sisley competitors:

1.Zara

2. Mango


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sisley. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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