Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Sisley analyses the brand by its strengths, weaknesses, opportunities & threats. In Sisley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sisley to benchmark its business & performance as compared to the competitors. Sisley is one of the leading brands in the lifestyle and retail sector.
The article below lists the Sisley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sisley SWOT Analysis:
For Sisley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Sisley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sisley :
1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.
2. The clothes are known because of its sophisticated clean cuts and classy designs.
3. The brand has a share in the total business of Benetton.
4. The company has a worldwide presence reaching customers all over the world.
5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sisley SWOT Analysis:
1.The brand being among the elite brand is prone to recession and economic downturns
2.The brand hasn’t been able to penetrate in terms of global reach and recall
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sisley SWOT Analysis:
1. Advertisements can be customized according to culture of each country
2. More advertising and branding can help improve its presence
3. More distribution globally to increase brand availability
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sisley are as mentioned:
1. Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk
3. Fake duplicates or replicas hurt sales
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Sisley:
The brand is known for its stylish clothing with clean cuts for both men and women
Men and women having a flair for simple but refined clothing with a hint of style and fashion.
Urban upper middle class
Fashion reinterpreted for everyone
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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