SWOT Analysis of Spykar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Spykar |
|
Parent company |
Spykar |
Category |
Apparel and accessories |
Sector |
|
Tagline/ slogan |
Bring it on |
USP |
The brand id known for its denim apparels especially jeans. |
Spykar STP |
|
Segment |
Men and women loving denims and western comfortable clothing. |
Target group |
Young men and women from the urban areas |
Positioning |
With Cult(ure) |
Spykar SWOT analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spykar : 1. The company is an Indian denim brand and hence has an Indian mass appeal. 2. The company has strict code of conduct and quality with almost negligible attrition rate. 3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims 4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets. 5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores. |
Weaknesses |
1.The brand has tough competition and there is high brand switching 2. Limited global presence as it restricted to a small market |
Opportunities |
1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit. 2. The Company can do aggressive marketing in colleges and youth events. |
Threats |
1.Similar designs available in other brands hence switching cost is less. 2. Local market and international brands poses a risk. |
Spykar Competition |
|
Competitors |
Below are the 3 main Spykar competitors : 1.Levis 2. Pepe 3.Wrangler |
The brandguide table above concludes the Spykar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Spykar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!