Spykar SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6814

SWOT Analysis of Spykar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Bring it on


The brand id known for its denim apparels especially jeans.

Spykar STP


Men and women loving denims and western comfortable clothing.

Target group

Young men and women from the urban areas


With Cult(ure)

Spykar SWOT analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spykar. Strengths are:

1. The company is an Indian denim brand and hence has an Indian mass appeal.

2. The company has strict code of conduct and quality with almost negligible attrition rate.

3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims

4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.


Here are the weaknesses of Spykar :

1.The brand has tough competition and there is high brand switching

2. Limited global presence as it restricted to a small market


Following are the Opportunities of Spykar :

1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.

2. The Company can do aggressive marketing in colleges and youth events.


The threats of Spykar are as mentioned :

1.Similar designs available in other brands hence switching cost is less.

2. Local market and international brands poses a risk.

Spykar Competition


Below are the 3 main Spykar competitors :


2. Pepe


The brandguide table above concludes the Spykar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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