Spykar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Spykar analyses the brand by its strengths, weaknesses, opportunities & threats. In Spykar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spykar to benchmark its business & performance as compared to the competitors. Spykar is one of the leading brands in the lifestyle and retail sector.

The table below lists the Spykar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spykar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Spykar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Spykar Brand Analysis
Parent company

Spykar

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Bring it on

USP

The brand id known for its denim apparels especially jeans.

Spykar STP
Segment

Men and women loving denims and western comfortable clothing.

Target group

Young men and women from the urban areas

Positioning

With Cult(ure)

SWOT Analysis of Spykar
Spykar Strengths

Below are the Strengths in the SWOT Analysis of Spykar:

1. The company is an Indian denim brand and hence has an Indian mass appeal.

2. The company has strict code of conduct and quality with almost negligible attrition rate.

3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims

4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Spykar Weaknesses

Here are the weaknesses in the Spykar SWOT Analysis:

1.The brand has tough competition and there is high brand switching

2. Limited global presence as it restricted to a small market

Spykar Opportunities

Following are the Opportunities in Spykar SWOT Analysis:

1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.

2. The Company can do aggressive marketing in colleges and youth events.

Spykar Threats

The threats in the SWOT Analysis of Spykar are as mentioned:

1.Similar designs available in other brands hence switching cost is less.

2. Local market and international brands poses a risk.

Spykar Competition
Spykar Competitors

Below are the top 3 competitors of Spykar:

1.Levis

2. Pepe

3.Wrangler


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spykar. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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