Published in Lifestyle and Retail category by MBA Skool Team
Spykar is one of the leading brands in the lifestyle and retail sector. Spykar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spykar:
The company is an Indian denim brand and hence has an Indian mass appeal.
The company has strict code of conduct and quality with almost negligible attrition rate.
The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims
SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.
The brand also has a stylish website giving complete information relating to its products, campaigns and stores.
Above are the strengths in the SWOT Analysis of Spykar. The strengths of Spykar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand has tough competition and there is high brand switching
Limited global presence as it restricted to a small market
These were the weaknesses in the Spykar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand id known for its denim apparels especially jeans.
Men and women loving denims and western comfortable clothing.
Young men and women from the urban areas
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