Spykar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Spykar analyses the brand by its strengths, weaknesses, opportunities & threats. In Spykar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spykar to benchmark its business & performance as compared to the competitors. Spykar is one of the leading brands in the lifestyle and retail sector.

The article below lists the Spykar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Spykar SWOT Analysis:

SWOT Analysis of Spykar

For Spykar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spykar Strengths

The strengths of Spykar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spykar :

1. The company is an Indian denim brand and hence has an Indian mass appeal.

2. The company has strict code of conduct and quality with almost negligible attrition rate.

3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims

4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Spykar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spykar SWOT Analysis:

1.The brand has tough competition and there is high brand switching

2. Limited global presence as it restricted to a small market


Spykar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spykar SWOT Analysis:

1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.

2. The Company can do aggressive marketing in colleges and youth events.

Spykar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spykar are as mentioned:

1.Similar designs available in other brands hence switching cost is less.

2. Local market and international brands poses a risk.


Spykar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Spykar:

1.Levis

2. Pepe

3.Wrangler

Hence this concludes the Spykar SWOT analysis.

Continue reading more about the brand/company.

About Spykar

Spykar Overview
Parent company

Spykar

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Bring it on

USP

The brand id known for its denim apparels especially jeans.

Spykar STP
Segmentation

Men and women loving denims and western comfortable clothing.

Target group

Young men and women from the urban areas

Positioning

With Cult(ure)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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