Spykar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Spykar

Apparel and accessories

Lifestyle and Retail

Bring it on

The brand id known for its denim apparels especially jeans.

Men and women loving denims and western comfortable clothing.

Young men and women from the urban areas

With Cult(ure)

Below are the Strengths in the SWOT Analysis of Spykar:

1. The company is an Indian denim brand and hence has an Indian mass appeal.

2. The company has strict code of conduct and quality with almost negligible attrition rate.

3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims

4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Here are the weaknesses in the Spykar SWOT Analysis:

1.The brand has tough competition and there is high brand switching

2. Limited global presence as it restricted to a small market

Following are the Opportunities in Spykar SWOT Analysis:

1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.

2. The Company can do aggressive marketing in colleges and youth events.

The threats in the SWOT Analysis of Spykar are as mentioned:

1.Similar designs available in other brands hence switching cost is less.

2. Local market and international brands poses a risk.

Below are the top 3 Spykar competitors:

1.Levis

2. Pepe

3.Wrangler