Spykar SWOT Analysis, Competitors & USP
SWOT analysis of Spykar analyses the brand by its strengths, weaknesses, opportunities & threats. In Spykar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Spykar to benchmark its business & performance as compared to the competitors. Spykar is one of the leading brands in the lifestyle and retail sector.
The table below lists the Spykar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spykar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Spykar Brand Analysis | |
|---|---|
| Parent company |
Spykar |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Bring it on |
| USP |
The brand id known for its denim apparels especially jeans. |
| Spykar STP | |
| Segment |
Men and women loving denims and western comfortable clothing. |
| Target group |
Young men and women from the urban areas |
| Positioning |
With Cult(ure) |
| SWOT Analysis of Spykar | |
| Spykar Strengths |
Below are the Strengths in the SWOT Analysis of Spykar: 1. The company is an Indian denim brand and hence has an Indian mass appeal. 2. The company has strict code of conduct and quality with almost negligible attrition rate. 3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims 4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets. 5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores. |
| Spykar Weaknesses |
Here are the weaknesses in the Spykar SWOT Analysis: 1.The brand has tough competition and there is high brand switching 2. Limited global presence as it restricted to a small market |
| Spykar Opportunities |
Following are the Opportunities in Spykar SWOT Analysis: 1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit. 2. The Company can do aggressive marketing in colleges and youth events. |
| Spykar Threats |
The threats in the SWOT Analysis of Spykar are as mentioned: 1.Similar designs available in other brands hence switching cost is less. 2. Local market and international brands poses a risk. |
| Spykar Competition | |
| Spykar Competitors |
Below are the top 3 competitors of Spykar: 1.Levis 2. Pepe 3.Wrangler |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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