Van Heusen SWOT Analysis

Van Heusen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Van Heusen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Van Heusen is one of the leading brands in the lifestyle and retail sector. The article below lists the Van Heusen SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Van Heusen

For Van Heusen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Van Heusen Strengths

The strengths of Van Heusen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Van Heusen :

1. The company is an Indian corporate wear brand hence has an Indian appeal.

2. The brand is a premium lifestyle brand for men, women and youth.

3. The brand has a wide category of clothing for both men and women in corporate wear.

4. Many international popular celebrities have endorsed Van Heusen.

5. Van Heusen is the official clothier for Buckingham Palace.

6. Van Heusen is also the world's largest selling shirt brand.

Van Heusen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Van Heusen SWOT Analysis:

1. The brand has to deal with a lot of replica and pirated products which hurts its brand

2. Strong competition means market share growth is slow

Van Heusen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Van Heusen SWOT Analysis:

1.The company can open a sub brand for mid income section

2. The brand can increase global penetration into the emerging economies

Van Heusen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Van Heusen are as mentioned:

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fluctuating economic scenario affects sales

Similar to Van Heusen

1. Raymond

2. Versace

3. Dolce and Gabbana

Hence this concludes the Van Heusen SWOT analysis.

Continue reading more about the brand/company.

About Van Heusen

Van Heusen Overview
Parent company	Madura Fashion and Lifestyle
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ slogan	The Way Forward: Evolve Everyday
USP	The brand is known for its corporate clothing with clean fashionable cuts.
Van Heusen STP
Segmentation	Working Men and women who want stylish yet subtle corporate wear
Target group	Urban premium men and women
Positioning	Fashion for the corporate

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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