Van Heusen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Van Heusen analyses the brand by its strengths, weaknesses, opportunities & threats. In Van Heusen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Van Heusen to benchmark its business & performance as compared to the competitors. Van Heusen is one of the leading brands in the lifestyle and retail sector.

The table below lists the Van Heusen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Van Heusen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Van Heusen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Van Heusen Brand Analysis
Parent company

Madura Fashion and Lifestyle


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

The Way Forward: Evolve Everyday


The brand is known for its corporate clothing with clean fashionable cuts.

Van Heusen STP

Working Men and women who want stylish yet subtle corporate wear

Target group

Urban premium men and women


Fashion for the corporate

SWOT Analysis of Van Heusen
Van Heusen Strengths

Below are the Strengths in the SWOT Analysis of Van Heusen:

1. The company is an Indian corporate wear brand hence has an Indian appeal.

2. The brand is a premium lifestyle brand for men, women and youth.

3. The brand has a wide category of clothing for both men and women in corporate wear.

4. Many international popular celebrities have endorsed Van Heusen.

5. Van Heusen is the official clothier for Buckingham Palace.

6. Van Heusen is also the world's largest selling shirt brand.

Van Heusen Weaknesses

Here are the weaknesses in the Van Heusen SWOT Analysis:

1. The brand has to deal with a lot of replica and pirated products which hurts its brand

2. Strong competition means market share growth is slow

Van Heusen Opportunities

Following are the Opportunities in Van Heusen SWOT Analysis:

1.The company can open a sub brand for mid income section

2. The brand can increase global penetration into the emerging economies

Van Heusen Threats

The threats in the SWOT Analysis of Van Heusen are as mentioned:

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fluctuating economic scenario affects sales

Van Heusen Competition
Van Heusen Competitors

Below are the top 3 competitors of Van Heusen:

1. Raymond

2. Versace

3. Dolce and Gabbana

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Van Heusen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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