Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Van Heusen analyses the brand by its strengths, weaknesses, opportunities & threats. In Van Heusen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Van Heusen to benchmark its business & performance as compared to the competitors. Van Heusen is one of the leading brands in the lifestyle and retail sector.
The article below lists the Van Heusen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Van Heusen SWOT Analysis:
For Van Heusen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Van Heusen Strengths
The strengths of Van Heusen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Van Heusen :
1. The company is an Indian corporate wear brand hence has an Indian appeal.
2. The brand is a premium lifestyle brand for men, women and youth.
3. The brand has a wide category of clothing for both men and women in corporate wear.
4. Many international popular celebrities have endorsed Van Heusen.
5. Van Heusen is the official clothier for Buckingham Palace.
6. Van Heusen is also the world's largest selling shirt brand.
Van Heusen Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Van Heusen SWOT Analysis:
1. The brand has to deal with a lot of replica and pirated products which hurts its brand
2. Strong competition means market share growth is slow
Van Heusen Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Van Heusen SWOT Analysis:
1.The company can open a sub brand for mid income section
2. The brand can increase global penetration into the emerging economies
Van Heusen Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Van Heusen are as mentioned:
1. Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk
3. Fluctuating economic scenario affects sales
Van Heusen Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Van Heusen:
The brand is known for its corporate clothing with clean fashionable cuts.
Van Heusen STP
Working Men and women who want stylish yet subtle corporate wear
Urban premium men and women
Fashion for the corporate
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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