Published in Lifestyle and Retail category by MBA Skool Team
Van Heusen is one of the leading brands in the lifestyle and retail sector. Van Heusen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Van Heusen:
The company is an Indian corporate wear brand hence has an Indian appeal.
The brand is a premium lifestyle brand for men, women and youth.
The brand has a wide category of clothing for both men and women in corporate wear.
Many international popular celebrities have endorsed Van Heusen.
Van Heusen is the official clothier for Buckingham Palace.
Van Heusen is also the world's largest selling shirt brand.
Above are the strengths in the SWOT Analysis of Van Heusen. The strengths of Van Heusen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Van Heusen Weaknesses
The brand has to deal with a lot of replica and pirated products which hurts its brand
Strong competition means market share growth is slow
These were the weaknesses in the Van Heusen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand is known for its corporate clothing with clean fashionable cuts.
Van Heusen STP
Working Men and women who want stylish yet subtle corporate wear
Urban premium men and women
Fashion for the corporate
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