Van Heusen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6080

SWOT Analysis of Van Heusen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Van Heusen

Parent company

Madura Fashion and Lifestyle


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

The Way Forward: Evolve Everyday


The brand is known for its corporate clothing with clean fashionable cuts.



Working Men and women who want stylish yet subtle corporate wear

Target group

Urban premium men and women


Fashion for the corporate

SWOT analysis


1. The company is an Indian corporate wear brand hence has an Indian appeal.

2. The brand is a premium lifestyle brand for men, women and youth.

3. The brand has a wide category of clothing for both men and women in corporate wear.

4. Many international popular celebrities have endorsed Van Heusen.

5. Van Heusen is the official clothier for Buckingham Palace.

6. Van Heusen is also the world's largest selling shirt brand.


1. The brand has to deal with a lot of replica and pirated products which hurts its brand

2. Strong competition means market share growth is slow


1.The company can open a sub brand for mid income section

2. The brand can increase global penetration into the emerging economies


1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fluctuating economic scenario affects sales



1. Raymond

2. Versace

3. Dolce and Gabbana

The table above concludes the Van Heusen SWOT analysis along with its marketing and brand parameters.


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