Auchan SWOT Analysis, Competitors & USP

Mulliez Group

Retail

Lifestyle and Retail

Life, the real one  - (La Vie, La Vraie“(French))

Low price and large product selection for better quality life

Price conscious group

Upper middle class and lower middle class

Product for better quality life

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Auchan. Strengths are:

1. Strong worldwide presence in over 12 countries
2. Divergent product offering according to region,category
3. Wide range of products and service offerings
4. One of the Biggest hypermarket in world with over 260,000 employees

5. Attractive promotional offers given regularly to attract customers

6. Own label product brands

7. Innovative and efficient services

Here are the weaknesses in the Auchan SWOT Analysis:

1. Brand recall difficult due to different names for different stores

2. Have not targeted high premium segment

3. Global penetration is restricted compared to some other leading stores

Following are the Opportunities in Auchan SWOT Analysis:

1. Joint venture with various outside county retailors

2. International tie-ups and tapping emerging economies

The threats in the SWOT Analysis of Auchan are as mentioned:

1. Facing controversy related to labour policyin some countries

2. RestringLaws of FDI investment in other countries

Below are the top 8 Auchan competitors:

1.Carrefour S.A

2. Casino Guichard S.A.

3. Castorama S.A.

4. E. Leclerc Guyenne et Gascogne S.A.

5. Lidl& Schwarz Stiftung

6.METRO AG

7. Pinault-Printemps-Redoute S.A.

8. Royal Ahold N.V.