Auchan SWOT Analysis, Competitors & USP
SWOT analysis of Auchan analyses the brand by its strengths, weaknesses, opportunities & threats. In Auchan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Auchan to benchmark its business & performance as compared to the competitors. Auchan is one of the leading brands in the lifestyle and retail sector.
The table below lists the Auchan SWOT (Strengths, Weaknesses, Opportunities, Threats), top Auchan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Auchan Brand Analysis | |
|---|---|
| Parent Company |
Mulliez Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Life, the real one - (La Vie, La Vraie“(French)) |
| USP |
Low price and large product selection for better quality life |
| Auchan STP | |
| Segment |
Price conscious group |
| Target Group |
Upper middle class and lower middle class |
| Positioning |
Product for better quality life |
| SWOT Analysis of Auchan | |
| Auchan Strengths |
Below are the Strengths in the SWOT Analysis of Auchan: 1. Strong worldwide presence in over 12 countries 5. Attractive promotional offers given regularly to attract customers 6. Own label product brands 7. Innovative and efficient services |
| Auchan Weaknesses |
Here are the weaknesses in the Auchan SWOT Analysis: 1. Brand recall difficult due to different names for different stores 2. Have not targeted high premium segment 3. Global penetration is restricted compared to some other leading stores |
| Auchan Opportunities |
Following are the Opportunities in Auchan SWOT Analysis: 1. Joint venture with various outside county retailors 2. International tie-ups and tapping emerging economies |
| Auchan Threats |
The threats in the SWOT Analysis of Auchan are as mentioned: 1. Facing controversy related to labour policyin some countries 2. RestringLaws of FDI investment in other countries |
| Auchan Competition | |
| Auchan Competitors |
Below are the top 8 competitors of Auchan: 1.Carrefour S.A 2. Casino Guichard S.A. 3. Castorama S.A. 4. E. Leclerc Guyenne et Gascogne S.A. 5. Lidl& Schwarz Stiftung 6.METRO AG 7. Pinault-Printemps-Redoute S.A. 8. Royal Ahold N.V. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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