Auchan SWOT Analysis
Auchan is one of the leading brands in the lifestyle and retail sector. Auchan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Auchan:
Quick Glance:
Auchan Strengths
- Strong worldwide presence in over 12 countries
- Divergent product offering according to region,category
- Wide range of products and service offerings
- One of the Biggest hypermarket in world with over 260,000 employees
- Attractive promotional offers given regularly to attract customers
- Own label product brands
- Innovative and efficient services
Above are the strengths in the SWOT Analysis of Auchan. The strengths of Auchan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Auchan Weaknesses
- Brand recall difficult due to different names for different stores
- Have not targeted high premium segment
- Global penetration is restricted compared to some other leading stores
These were the weaknesses in the Auchan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Auchan Opportunities
- Joint venture with various outside county retailors
- International tie-ups and tapping emerging economies
Above we covered the opportunities in Auchan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Auchan Threats
- Facing controversy related to labour policyin some countries
- RestringLaws of FDI investment in other countries
The threats in the SWOT Analysis of Auchan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Auchan SWOT analysis.
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About Auchan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Auchan Overview | |
|---|---|
| Parent Company |
Mulliez Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Life, the real one - (La Vie, La Vraie“(French)) |
| USP |
Low price and large product selection for better quality life |
| Auchan STP | |
| Segmentation |
Price conscious group |
| Target Market |
Upper middle class and lower middle class |
| Positioning |
Product for better quality life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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