Auchan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Auchan analyses the brand by its strengths, weaknesses, opportunities & threats. In Auchan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Auchan to benchmark its business & performance as compared to the competitors. Auchan is one of the leading brands in the lifestyle and retail sector.

The table below lists the Auchan SWOT (Strengths, Weaknesses, Opportunities, Threats), top Auchan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Auchan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Auchan Brand Analysis
Parent Company

Mulliez Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life, the real one  - (La Vie, La Vraie“(French))

USP

Low price and large product selection for better quality life

Auchan STP
Segment

Price conscious group

Target Group

Upper middle class and lower middle class

Positioning

Product for better quality life

SWOT Analysis of Auchan
Auchan Strengths

Below are the Strengths in the SWOT Analysis of Auchan:

1. Strong worldwide presence in over 12 countries
2. Divergent product offering according to region,category
3. Wide range of products and service offerings
4. One of the Biggest hypermarket in world with over 260,000 employees

5. Attractive promotional offers given regularly to attract customers

6. Own label product brands

7. Innovative and efficient services

Auchan Weaknesses

Here are the weaknesses in the Auchan SWOT Analysis:

1. Brand recall difficult due to different names for different stores

2. Have not targeted high premium segment

3. Global penetration is restricted compared to some other leading stores

Auchan Opportunities

Following are the Opportunities in Auchan SWOT Analysis:

1. Joint venture with various outside county retailors

2. International tie-ups and tapping emerging economies

Auchan Threats

The threats in the SWOT Analysis of Auchan are as mentioned:

1. Facing controversy related to labour policyin some countries

2. RestringLaws of FDI investment in other countries

Auchan Competition
Auchan Competitors

Below are the top 8 competitors of Auchan:

1.Carrefour S.A

2. Casino Guichard S.A.

3. Castorama S.A.

4. E. Leclerc Guyenne et Gascogne S.A.

5. Lidl& Schwarz Stiftung

6.METRO AG

7. Pinault-Printemps-Redoute S.A.

8. Royal Ahold N.V.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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