Auchan SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6874

SWOT analysis of Auchan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Auchan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Auchan to benchmark its business & performance as compared to the competitors and industry. Auchan is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Auchan competitors and elaborates Auchan market segmentation, target group, positioning & Unique Selling Proposition (USP).

Auchan SWOT, Competitors, Marketing STP & Brand analysis Table
Auchan Brand Analysis
Parent Company

Mulliez Group
Category

Retail
Sector

Lifestyle and Retail
Tagline/ Slogan

Life, the real one  - (La Vie, La Vraie“(French))
USP

Low price and large product selection for better quality life
Auchan STP
Segment

Price conscious group
Target Group

Upper middle class and lower middle class
Positioning

Product for better quality life
Auchan SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Auchan. Strengths are:

1. Strong worldwide presence in over 12 countries
2. Divergent product offering according to region,category
3. Wide range of products and service offerings
4. One of the Biggest hypermarket in world with over 260,000 employees

5. Attractive promotional offers given regularly to attract customers

6. Own label product brands

7. Innovative and efficient services
Weaknesses

Here are the weaknesses in the Auchan SWOT Analysis:

1. Brand recall difficult due to different names for different stores

2. Have not targeted high premium segment

3. Global penetration is restricted compared to some other leading stores
Opportunities

Following are the Opportunities in Auchan SWOT Analysis:

1. Joint venture with various outside county retailors

2. International tie-ups and tapping emerging economies
Threats

The threats in the SWOT Analysis of Auchan are as mentioned:

1. Facing controversy related to labour policyin some countries

2. RestringLaws of FDI investment in other countries
Auchan Competition
Competitors

Below are the top 8 Auchan competitors:

1.Carrefour S.A

2. Casino Guichard S.A.

3. Castorama S.A.

4. E. Leclerc Guyenne et Gascogne S.A.

5. Lidl& Schwarz Stiftung

6.METRO AG

7. Pinault-Printemps-Redoute S.A.

8. Royal Ahold N.V.

The brandguide table above concludes the Auchan SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Auchan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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