Published in Lifestyle and Retail category by MBA Skool Team
Auchan is one of the leading brands in the lifestyle and retail sector. Auchan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Auchan:
Divergent product offering according to region,category
Wide range of products and service offerings
One of the Biggest hypermarket in world with over 260,000 employees
Attractive promotional offers given regularly to attract customers
Own label product brands
Innovative and efficient services
Above are the strengths in the SWOT Analysis of Auchan. The strengths of Auchan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Brand recall difficult due to different names for different stores
Have not targeted high premium segment
Global penetration is restricted compared to some other leading stores
These were the weaknesses in the Auchan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Joint venture with various outside county retailors
International tie-ups and tapping emerging economies
Above we covered the opportunities in Auchan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Facing controversy related to labour policyin some countries
RestringLaws of FDI investment in other countries
The threats in the SWOT Analysis of Auchan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Low price and large product selection for better quality life
Price conscious group
Upper middle class and lower middle class
Product for better quality life
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