Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of David Jones analyses the brand by its strengths, weaknesses, opportunities & threats. In David Jones SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like David Jones to benchmark its business & performance as compared to the competitors. David Jones is one of the leading brands in the lifestyle and retail sector.
The article below lists the David Jones SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the David Jones SWOT Analysis:
For David Jones, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
David Jones Strengths
The strengths of David Jones looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of David Jones :
1.Strong domestic presence in Australian market in fashion, electricity and food products
2. Variety of products offered
3.Store locations as Low risk and high value locations
4. Has over 200 retail stores in France and Luxembourg
David Jones Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the David Jones SWOT Analysis:
1. Due to many options available, brand switching is high and low brand loyalty
2. Limited global penetration
David Jones Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in David Jones SWOT Analysis:
1. Entering into pharmaceutical business
2. Leveraging on brand name David Jones to enter into other product line extension
David Jones Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of David Jones are as mentioned:
1.Increasing domestic competition as new brands coming constantly
2. High brand switching by customers means limited brand loyalty
David Jones Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of David Jones:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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