David Jones SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

David Jones SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of David Jones, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like David Jones to benchmark its business & performance as compared to the competitors, and make strategic improvements. David Jones is one of the leading brands in the lifestyle and retail sector.

The article below lists the David Jones SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the David Jones SWOT Analysis:

SWOT Analysis of David Jones

For David Jones, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

David Jones Strengths

The strengths of David Jones looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of David Jones :

1.Strong domestic presence in  Australian market in fashion, electricity and food products

2. Variety of products offered

3.Store locations as Low risk and high value locations

4. Has over 200 retail stores in France and Luxembourg

David Jones Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the David Jones SWOT Analysis:

1. Due to many options available, brand switching is high and low brand loyalty

2. Limited global penetration

David Jones Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in David Jones SWOT Analysis:

1. Entering into pharmaceutical business

2. Leveraging on brand name David Jones to enter into other product line extension

David Jones Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of David Jones are as mentioned:

1.Increasing domestic competition as new brands coming constantly

2. High brand switching by customers means limited brand loyalty

David Jones Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of David Jones:



3. Coles Group


Hence this concludes the David Jones SWOT analysis.

Continue reading more about the brand/company.

About David Jones

David Jones Overview
Parent Company

David Jones group




Lifestyle and Retail

Tagline/ Slogan

There is no other store like


Affordable style

David Jones STP

Style and quality conscious group

Target Market

Young generation and home makers


Style within reach

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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