David Jones SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

David Jones is one of the leading brands in the lifestyle and retail sector. David Jones SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of David Jones:

David Jones Strengths

  1. Strong domestic presence inAustralian market in fashion, electricity and food products
  2. Variety of products offered
  3. Store locations as Low risk and high value locations
  4. Has over 200 retail stores in France and Luxembourg

Above are the strengths in the SWOT Analysis of David Jones. The strengths of David Jones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

David Jones Weaknesses

  1. Due to many options available, brand switching is high and low brand loyalty
  2. Limited global penetration

These were the weaknesses in the David Jones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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    David Jones Opportunities

    1. Entering into pharmaceutical business
    2. Leveraging on brand name David Jones to enter into other product line extension

    Above we covered the opportunities in David Jones SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    David Jones Threats

    1. Increasing domestic competition as new brands coming constantly
    2. High brand switching by customers means limited brand loyalty

    The threats in the SWOT Analysis of David Jones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the David Jones SWOT analysis.

    Continue reading more about the brand/company.

    About David Jones

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    David Jones Overview
    Parent Company

    David Jones group

    Category

    Retail

    Sector

    Lifestyle and Retail

    Tagline/ Slogan

    There is no other store like

    USP

    Affordable style

    David Jones STP
    segmentation

    Style and quality conscious group

    Target Market

    Young generation and home makers

    Positioning

    Style within reach


    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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