David Jones SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of David Jones analyses the brand by its strengths, weaknesses, opportunities & threats. In David Jones SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like David Jones to benchmark its business & performance as compared to the competitors. David Jones is one of the leading brands in the lifestyle and retail sector.

The table below lists the David Jones SWOT (Strengths, Weaknesses, Opportunities, Threats), top David Jones competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

David Jones SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
David Jones Brand Analysis
Parent Company

David Jones group




Lifestyle and Retail

Tagline/ Slogan

There is no other store like


Affordable style

David Jones STP

Style and quality conscious group

Target Group

Young generation and home makers


Style within reach

SWOT Analysis of David Jones
David Jones Strengths

Below are the Strengths in the SWOT Analysis of David Jones:

1.Strong domestic presence in  Australian market in fashion, electricity and food products

2. Variety of products offered

3.Store locations as Low risk and high value locations

4. Has over 200 retail stores in France and Luxembourg

David Jones Weaknesses

Here are the weaknesses in the David Jones SWOT Analysis:

1. Due to many options available, brand switching is high and low brand loyalty

2. Limited global penetration

David Jones Opportunities

Following are the Opportunities in David Jones SWOT Analysis:

1. Entering into pharmaceutical business

2. Leveraging on brand name David Jones to enter into other product line extension

David Jones Threats

The threats in the SWOT Analysis of David Jones are as mentioned:

1.Increasing domestic competition as new brands coming constantly

2. High brand switching by customers means limited brand loyalty

David Jones Competition
David Jones Competitors

Below are the top 4 competitors of David Jones:



3. Coles Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to David Jones. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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