David Jones SWOT Analysis
David Jones is one of the leading brands in the lifestyle and retail sector. David Jones SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of David Jones:
Quick Glance:
David Jones Strengths
- Strong domestic presence inAustralian market in fashion, electricity and food products
- Variety of products offered
- Store locations as Low risk and high value locations
- Has over 200 retail stores in France and Luxembourg
Above are the strengths in the SWOT Analysis of David Jones. The strengths of David Jones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
David Jones Weaknesses
- Due to many options available, brand switching is high and low brand loyalty
- Limited global penetration
These were the weaknesses in the David Jones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about David Jones
David Jones Opportunities
- Entering into pharmaceutical business
- Leveraging on brand name David Jones to enter into other product line extension
Above we covered the opportunities in David Jones SWOT Analysis. The opportunities for any brand can include prospects of future growth.
David Jones Threats
- Increasing domestic competition as new brands coming constantly
- High brand switching by customers means limited brand loyalty
The threats in the SWOT Analysis of David Jones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the David Jones SWOT analysis.
Continue reading more about the brand/company.
About David Jones
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| David Jones Overview | |
|---|---|
| Parent Company |
David Jones group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
There is no other store like |
| USP |
Affordable style |
| David Jones STP | |
| segmentation |
Style and quality conscious group |
| Target Market |
Young generation and home makers |
| Positioning |
Style within reach |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to David Jones. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
