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  3. Wesfarmers SWOT Analysis

Wesfarmers SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: May 01, 2023Reading time:

Here is a detailed SWOT analysis of Wesfarmers covering strengths, weaknesses, opportunities and threats.

Wesfarmers Strengths

  1. Established since 1914 shows the brands legacy
  2. Emphasis on community development initiatives
  3. Delivering convenience and customer service
  4. Key importance to quality and performance
  5. Large number of stores, in-store staff and a strong workforce of over 200,000
  6. Special offers and discounts for attracting customers
  7. Sales also through online formats
  8. Variety suiting every price points

Above are the strengths in the SWOT Analysis of Wesfarmers. The strengths of Wesfarmers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wesfarmers Weaknesses

  1. Being a market leader, always under scrutiny for any critical decision taken
  2. Experiences limited to Australia means low geographic presence

These were the weaknesses in the Wesfarmers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wesfarmers Opportunities

  1. Expand outside Australia
  2. Enhance quality, service and experience benchmarks across stores
  3. Employee and customer loyalty initiatives across businesses

Above we covered the opportunities in Wesfarmers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wesfarmers Threats

  1. Businesses facing threat from competitors
  2. Economic downturn leading to plummeted consumer confidence levels, and lower demand
  3. Competitor offering specialized products and services at equitable price levels

The threats in the SWOT Analysis of Wesfarmers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wesfarmers SWOT analysis.

Read Similar SWOT analysis

About Wesfarmers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wesfarmers Overview
Parent Company

Corporative structure


Diversified interests


Lifestyle and Retail

Tagline/ Slogan

100 years, thousands of stories


A conglomerate of department stores and acquired supermarkets for a range of retail offerings

Wesfarmers STP

Grocery shoppers; shoppers of automotive parts; shoppers of home and lifestyle products

Target Market

Shoppers seeking convenience, variety, discounts and services


Wesfarmers has a diversified business with stores like Coles, Kmart, Bunnings Warehouse, Officeworks, Target

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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