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7-Eleven SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of 7-Eleven covering strengths, weaknesses, opportunities and threats.

Eleven Strengths

  1. Eleven is a well known brand across the globe and has more than 70000 stores across multiple countries including US, Canada, Asia, Europe, Australia etc.
  2. Eleven has more than 130,000 employee globally
  3. Eleven is known for its innovative private brands like Slurpee, big bite etc. which are very popular and define the brand
  4. The retail giants are known for their digital outlook with many innovative apps in their portfolio which delivers directly to customers
  5. Eleven is known for its successful franchise model and is seen as a benchmark in the industry
  6. It offers a wide variety of CPG and food products in its stores
  7. Eleven is known for its customer focus in all its vision and focus areas
  8. It invests heavily in support which help its stakeholders like customers, franchisee owners, employees to align with the vision which 7-eleven has

Above are the strengths in the SWOT Analysis of 7-Eleven. The strengths of 7-Eleven looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Eleven Weaknesses

  1. Eleven is a big brand in some of the geographies but in many it is still unknown despite its presence at one point in time e.g. UK
  2. Franchise model is good but it has its own issues and can act as deterrent in scaling operations across globe
  3. Some issues with the franchise model related to minimum wage payment has affected the brand image

These were the weaknesses in the 7-Eleven SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Eleven Opportunities

  1. Eleven is focusing heavily on digitization of their distribution and retail. This can help them open new avenues but they have to plan it well
  2. They can focus on new markets like India and other European markets to compete with likes of Target, Costco, Walmart etc.
  3. They can tie up with new age delivery apps to help them reach more customers

Above we covered the opportunities in 7-Eleven SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Eleven Threats

  1. Competition is huge and can affect 7-Eleven's business 
  2. As more and more retail chains are moving online, offline stores and franchise models can become an issue in future
  3. Different geographies have different retail giants and with consolidation happening at a faster pace, running a huge retail chain can be difficult

The threats in the SWOT Analysis of 7-Eleven are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 7-Eleven SWOT analysis.

About 7-Eleven

The table below gives the brand overview along with its target market, segmentation, positioning & USP

7-Eleven Overview
Parent Company

Seven & i Holdings


Department Stores/Retail Chain


Lifestyle and Retail

Tagline/ Slogan

Oh Thank Heaven for 7‑Eleven!


7-Eleven is a marketplace leader and a global brand

7-Eleven STP

Retail Customers

Target Market

Middle class and upper class individuals


One of the biggest convenience retail store chain which has all the products for its customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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