Autozone SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2127

SWOT Analysis of Autozone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Malone & Hyde


Automotive parts and accessories


Lifestyle and Retail

Tagline/ Slogan

Get in the zone


All after sales automotive part and accessories



People using commercial and personal vehicle

Target Group

People requiring after sales automotive part and accessories


Retailer and distributor of automotive replacement parts and accessories

SWOT Analysis


1. Strong financial performance
2. Diversified range of automobile product portfolio
3. String retail and distribution network with 4800 stores
4. Strong brand portfolio

5. Has a string employee base of 65,000+

6. Good advertising and brand visibility


1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
2. Business dependent only on America


1. Strong expansion in automotive and accessory market.
2. Increase in North American aftermarket.
3. Moderate growth in U.S engines market.


1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.



1. Genuine Parts Company

2. The Pep Boys-Manny

3. Moe & Jack

The table above concludes the Autozone SWOT analysis along with its marketing and brand parameters.


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