Autozone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Autozone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Autozone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Autozone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Autozone is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Autozone competitors and includes Autozone target market, segmentation, positioning & Unique Selling Proposition (USP).

Autozone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Autozone Brand Analysis
Parent Company

Malone & Hyde


Automotive parts and accessories


Lifestyle and Retail

Tagline/ Slogan

Get in the zone


All after sales automotive part and accessories

Autozone STP
Autozone Segmentation

People using commercial and personal vehicle

Autozone Target Market

People requiring after sales automotive part and accessories

Autozone Positioning

Retailer and distributor of automotive replacement parts and accessories

Autozone SWOT Analysis
Autozone Strengths

Below are the Strengths in the SWOT Analysis of Autozone:

1. Strong financial performance
2. Diversified range of automobile product portfolio
3. String retail and distribution network with 4800 stores
4. Strong brand portfolio

5. Has a string employee base of 65,000+

6. Good advertising and brand visibility

Autozone Weaknesses

Here are the weaknesses in the Autozone SWOT Analysis:

1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
2. Business dependent only on America

Autozone Opportunities

Following are the Opportunities in Autozone SWOT Analysis:

1. Strong expansion in automotive and accessory market.
2. Increase in North American aftermarket.
3. Moderate growth in U.S engines market.

Autozone Threats

The threats in the SWOT Analysis of Autozone are as mentioned:

1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

Autozone Competition

Below are the top 3 Autozone competitors:

1. Genuine Parts Company

2. The Pep Boys-Manny

3. Moe & Jack

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Autozone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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