Published in Lifestyle and Retail category by MBA Skool Team
Autozone is one of the leading brands in the lifestyle and retail sector. Autozone SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Autozone:
String retail and distribution network with 4800 stores
Strong brand portfolio
Has a string employee base of 65,000+
Good advertising and brand visibility
Above are the strengths in the SWOT Analysis of Autozone. The strengths of Autozone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
Business dependent only on America
These were the weaknesses in the Autozone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strong expansion in automotive and accessory market.
Increase in North American aftermarket.
Moderate growth in U.S engines market.
Above we covered the opportunities in Autozone SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.
The threats in the SWOT Analysis of Autozone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Autozone SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
People requiring after sales automotive part and accessories
Retailer and distributor of automotive replacement parts and accessories
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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