Autozone SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Autozone covering strengths, weaknesses, opportunities and threats.

Autozone Strengths

  1. Strong financial performance
  2. Diversified range of automobile product portfolio
  3. String retail and distribution network with 4800 stores
  4. Strong brand portfolio
  5. Has a string employee base of 65,000+
  6. Good advertising and brand visibility

Above are the strengths in the SWOT Analysis of Autozone. The strengths of Autozone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Autozone Weaknesses

  1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
  2. Business dependent only on America

These were the weaknesses in the Autozone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Autozone Opportunities

  1. Strong expansion in automotive and accessory market.
  2. Increase in North American aftermarket.
  3. Moderate growth in U.S engines market.

Above we covered the opportunities in Autozone SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Autozone Threats

  1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
  2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

The threats in the SWOT Analysis of Autozone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Autozone SWOT analysis.

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About Autozone

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Autozone Overview
Parent Company

Malone & Hyde

Category

Automotive parts and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Get in the zone

USP

All after sales automotive part and accessories

Autozone STP
Segmentation

People using commercial and personal vehicle

Target Market

People requiring after sales automotive part and accessories

Positioning

Retailer and distributor of automotive replacement parts and accessories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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