Autozone SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3679

SWOT analysis of Autozone analyses the brand/company with its strengths, weaknesses, opportunities & threats. Autozone is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Autozone competitors and elaborates Autozone segmentation, targeting, positioning & USP.

Autozone SWOT, Competitors, Marketing STP & Brand analysis Table
Autozone Brand Analysis
Parent Company

Malone & Hyde


Automotive parts and accessories


Lifestyle and Retail

Tagline/ Slogan

Get in the zone


All after sales automotive part and accessories

Autozone STP

People using commercial and personal vehicle

Target Group

People requiring after sales automotive part and accessories


Retailer and distributor of automotive replacement parts and accessories

Autozone SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Autozone. Strengths are:

1. Strong financial performance
2. Diversified range of automobile product portfolio
3. String retail and distribution network with 4800 stores
4. Strong brand portfolio

5. Has a string employee base of 65,000+

6. Good advertising and brand visibility


Here are the weaknesses in the Autozone SWOT Analysis:

1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
2. Business dependent only on America


Following are the Opportunities in Autozone SWOT Analysis:

1. Strong expansion in automotive and accessory market.
2. Increase in North American aftermarket.
3. Moderate growth in U.S engines market.


The threats in the SWOT Analysis of Autozone are as mentioned:

1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

Autozone Competition

Below are the top 3 Autozone competitors:

1. Genuine Parts Company

2. The Pep Boys-Manny

3. Moe & Jack

The brandguide table above concludes the Autozone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Autozone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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