Autozone SWOT Analysis, Competitors & USP

Autozone

Parent Company

Malone & Hyde

Category

Automotive parts and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Get in the zone

USP

All after sales automotive part and accessories

Autozone STP

Segment

People using commercial and personal vehicle

Target Group

People requiring after sales automotive part and accessories

Positioning

Retailer and distributor of automotive replacement parts and accessories

Autozone SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Autozone. Strengths are:

1. Strong financial performance
2. Diversified range of automobile product portfolio
3. String retail and distribution network with 4800 stores
4. Strong brand portfolio

5. Has a string employee base of 65,000+

6. Good advertising and brand visibility

Weaknesses

Here are the weaknesses in the Autozone SWOT Analysis:

1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
2. Business dependent only on America

Opportunities

Following are the Opportunities in Autozone SWOT Analysis:

1. Strong expansion in automotive and accessory market.
2. Increase in North American aftermarket.
3. Moderate growth in U.S engines market.

Threats

The threats in the SWOT Analysis of Autozone are as mentioned:

1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

Autozone Competition

Competitors

Below are the top 3 Autozone competitors:

1. Genuine Parts Company

2. The Pep Boys-Manny

3. Moe & Jack