Staples SWOT Analysis, Competitors & USP
SWOT analysis of Staples analyses the brand by its strengths, weaknesses, opportunities & threats. In Staples SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Staples to benchmark its business & performance as compared to the competitors. Staples is one of the leading brands in the lifestyle and retail sector.
The table below lists the Staples SWOT (Strengths, Weaknesses, Opportunities, Threats), top Staples competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Staples Brand Analysis | |
|---|---|
| Parent Company |
Staples |
| Category |
Office supply chain store |
| Sector | |
| Tagline/ Slogan |
That was easy |
| USP |
Low prices, guaranteed |
| Staples STP | |
| Segment |
Office going people |
| Target Group |
Influencer and people from purchase department of office |
| Positioning |
Low prices for office supplies, electronics and furniture |
| SWOT Analysis of Staples | |
| Staples Strengths |
Below are the Strengths in the SWOT Analysis of Staples: 1. Over 2,000 stores worldwide in 26 countries. 5. Creative advertising and branding has enhanced its brand visibility |
| Staples Weaknesses |
Here are the weaknesses in the Staples SWOT Analysis: 1. Still hasn’t made penetration into the emerging economies 2. Strong competition means market share is less compared to global leaders |
| Staples Opportunities |
Following are the Opportunities in Staples SWOT Analysis: 1. Global penetration into emerging economies |
| Staples Threats |
The threats in the SWOT Analysis of Staples are as mentioned: 1. Expansion planning in offerings by Staples may dilute focus on core competency 3. Changing govt policies and regulations on FDIs |
| Staples Competition | |
| Staples Competitors |
Below are the top 3 competitors of Staples: 1. Walmart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Staples. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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