Staples SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15939

SWOT analysis of Staples analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Staples SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Staples to benchmark its business & performance as compared to the competitors and industry. Staples is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Staples competitors and elaborates Staples market segmentation, target group, positioning & Unique Selling Proposition (USP).

Staples SWOT, Competitors, Marketing STP & Brand analysis Table
Staples Brand Analysis
Parent Company



Office supply chain store


Lifestyle and Retail

Tagline/ Slogan

That was easy


Low prices, guaranteed

Staples STP

Office going people

Target Group

Influencer and people from purchase department of office


Low prices for office supplies, electronics and furniture

Staples SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Staples. Strengths are:

1. Over 2,000 stores worldwide in 26 countries.
2. Sells office machines, promotional products, furniture, technology and business services both in stores and online.
3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
4. More than 1,00,000 employee worldwide.

5. Creative advertising and branding has enhanced its brand visibility


Here are the weaknesses in the Staples SWOT Analysis:

1. Still hasn’t made penetration into the emerging economies

2. Strong competition means market share is less compared to global leaders


Following are the Opportunities in Staples SWOT Analysis:

1. Global penetration into emerging economies
2. Incorporation of recycled content gives an edge over and above its competitor in a society.
3. Better customer relationship will help to achieve more market share.


The threats in the SWOT Analysis of Staples are as mentioned:

1. Expansion planning in offerings by Staples may dilute focus on core competency
2. Intense competition

3. Changing govt policies and regulations on FDIs

Staples Competition

Below are the top 3 Staples competitors:

1. Walmart
2. Office Max
3. Circuit City Stores

The brandguide table above concludes the Staples SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Staples. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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