Staples SWOT Analysis, Competitors & USP

Staples

Office supply chain store

Lifestyle and Retail

That was easy

Low prices, guaranteed

Office going people

Influencer and people from purchase department of office

Low prices for office supplies, electronics and furniture

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Staples. Strengths are:

1. Over 2,000 stores worldwide in 26 countries.
2. Sells office machines, promotional products, furniture, technology and business services both in stores and online.
3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
4. More than 1,00,000 employee worldwide.

5. Creative advertising and branding has enhanced its brand visibility

Here are the weaknesses in the Staples SWOT Analysis:

1. Still hasn’t made penetration into the emerging economies

2. Strong competition means market share is less compared to global leaders

Following are the Opportunities in Staples SWOT Analysis:

1. Global penetration into emerging economies
2. Incorporation of recycled content gives an edge over and above its competitor in a society.
3. Better customer relationship will help to achieve more market share.

The threats in the SWOT Analysis of Staples are as mentioned:

1. Expansion planning in offerings by Staples may dilute focus on core competency
2. Intense competition

3. Changing govt policies and regulations on FDIs

Below are the top 3 Staples competitors:

1. Walmart
2. Office Max
3. Circuit City Stores