Staples SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14612

SWOT Analysis of Staples with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Office supply chain store


Lifestyle and Retail

Tagline/ Slogan

That was easy


Low prices, guaranteed

Staples STP


Office going people

Target Group

Influencer and people from purchase department of office


Low prices for office supplies, electronics and furniture

Staples SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Staples :

1. Over 2,000 stores worldwide in 26 countries.
2. Sells office machines, promotional products, furniture, technology and business services both in stores and online.
3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
4. More than 1,00,000 employee worldwide.

5. Creative advertising and branding has enhanced its brand visibility


1. Still hasn’t made penetration into the emerging economies

2. Strong competition means market share is less compared to global leaders


1. Global penetration into emerging economies
2. Incorporation of recycled content gives an edge over and above its competitor in a society.
3. Better customer relationship will help to achieve more market share.


1. Expansion planning in offerings by Staples may dilute focus on core competency
2. Intense competition

3. Changing govt policies and regulations on FDIs

Staples Competition


Below are the 3 main Staples competitors :

1. Walmart
2. Office Max
3. Circuit City Stores

The brandguide table above concludes the Staples SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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