Published in Lifestyle and Retail category by MBA Skool Team
Staples is one of the leading brands in the lifestyle and retail sector. Staples SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Staples:
Sells office machines, promotional products, furniture, technology and business services both in stores and online.
Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
More than 1,00,000 employee worldwide.
Creative advertising and branding has enhanced its brand visibility
Above are the strengths in the SWOT Analysis of Staples. The strengths of Staples looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Still hasn’t made penetration into the emerging economies
Strong competition means market share is less compared to global leaders
These were the weaknesses in the Staples SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Influencer and people from purchase department of office
Low prices for office supplies, electronics and furniture
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Staples. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute