AutoNation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

AutoNation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AutoNation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AutoNation to benchmark its business & performance as compared to the competitors, and make strategic improvements. AutoNation is one of the leading brands in the lifestyle and retail sector.

The article below lists the AutoNation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AutoNation SWOT Analysis:

SWOT Analysis of AutoNation

For AutoNation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AutoNation Strengths

The strengths of AutoNation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AutoNation :

1. S&P 500 Component
2. AutoNation has 215 dealerships across the USA
3. High internet presence for its all inventory
4. Largest auto retailer in the United States

AutoNation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AutoNation SWOT Analysis:

1. Debt to equity ratio is very high over and above the accepted standard
2. Inventory handling is very large
3. Less presence across the globe
4. Number of inspection on used cars are very large

AutoNation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AutoNation SWOT Analysis:

1. Launched E-Vehicles Program, in partnership with
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

4. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies

AutoNation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AutoNation are as mentioned:

1. High fuel prices
2. Economic crisis in U.S and Europe affected the sale of cars

AutoNation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AutoNation:

1. CarMax
2. O'Reilly Automotive
3. Carforum

Hence this concludes the AutoNation SWOT analysis.

Continue reading more about the brand/company.

About AutoNation

AutoNation Overview
Parent Company



Auto retailer


Lifestyle and Retail

Tagline/ Slogan

Making car buying fun


Solution for new and used car purchase

AutoNation STP

People from U.S.

Target Market

Person looking for either new or purchased cars


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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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