AutoNation SWOT Analysis, USP & Competitors

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SWOT Analysis of AutoNation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AutoNation

Parent Company

AutoNation

Category

Auto retailer

Sector

Specialty Stores

Tagline/ Slogan

Making car buying fun

USP

Solution for new and used car purchase

STP

Segment

People from U.S.

Target Group

Person looking for either new or purchased cars

Positioning

Stop by and test drive today

SWOT Analysis

Strengths

1. S&P 500 Component
2. AutoNation has 215 dealerships across the USA
3. High internet presence for its all inventory
4. Largest auto retailer in the United States

Weaknesses

1. Debt to equity ratio is very high over and above the accepted standard
2. Inventory handling is very large
3. Less presence across the globe
4. Number of inspection on used cars are very large

Opportunities

1. Launched E-Vehicles Program, in partnership with Edmunds.com
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

4. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies

Threats

1. High fuel prices
2. Economic crisis in U.S and Europe affected the sale of cars

Competition

Competitors

1. CarMax
2. O'Reilly Automotive
3. Carforum


The table above concludes the AutoNation SWOT analysis along with its marketing and brand parameters.

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