AutoNation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AutoNation analyses the brand by its strengths, weaknesses, opportunities & threats. In AutoNation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AutoNation to benchmark its business & performance as compared to the competitors. AutoNation is one of the leading brands in the lifestyle and retail sector.

The table below lists the AutoNation SWOT (Strengths, Weaknesses, Opportunities, Threats), top AutoNation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AutoNation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AutoNation Brand Analysis
Parent Company



Auto retailer


Lifestyle and Retail

Tagline/ Slogan

Making car buying fun


Solution for new and used car purchase

AutoNation STP

People from U.S.

Target Group

Person looking for either new or purchased cars


Stop by and test drive today

SWOT Analysis of AutoNation
AutoNation Strengths

Below are the Strengths in the SWOT Analysis of AutoNation:

1. S&P 500 Component
2. AutoNation has 215 dealerships across the USA
3. High internet presence for its all inventory
4. Largest auto retailer in the United States

AutoNation Weaknesses

Here are the weaknesses in the AutoNation SWOT Analysis:

1. Debt to equity ratio is very high over and above the accepted standard
2. Inventory handling is very large
3. Less presence across the globe
4. Number of inspection on used cars are very large

AutoNation Opportunities

Following are the Opportunities in AutoNation SWOT Analysis:

1. Launched E-Vehicles Program, in partnership with
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

4. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies

AutoNation Threats

The threats in the SWOT Analysis of AutoNation are as mentioned:

1. High fuel prices
2. Economic crisis in U.S and Europe affected the sale of cars

AutoNation Competition
AutoNation Competitors

Below are the top 3 competitors of AutoNation:

1. CarMax
2. O'Reilly Automotive
3. Carforum

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AutoNation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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