AutoNation SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2880

SWOT Analysis of AutoNation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Auto retailer


Specialty Stores

Tagline/ Slogan

Making car buying fun


Solution for new and used car purchase



People from U.S.

Target Group

Person looking for either new or purchased cars


Stop by and test drive today

SWOT Analysis


1. S&P 500 Component
2. AutoNation has 215 dealerships across the USA
3. High internet presence for its all inventory
4. Largest auto retailer in the United States


1. Debt to equity ratio is very high over and above the accepted standard
2. Inventory handling is very large
3. Less presence across the globe
4. Number of inspection on used cars are very large


1. Launched E-Vehicles Program, in partnership with
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

4. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies


1. High fuel prices
2. Economic crisis in U.S and Europe affected the sale of cars



1. CarMax
2. O'Reilly Automotive
3. Carforum

The table above concludes the AutoNation SWOT analysis along with its marketing and brand parameters.


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