AutoNation SWOT Analysis, Competitors & USP
SWOT analysis of AutoNation analyses the brand by its strengths, weaknesses, opportunities & threats. In AutoNation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AutoNation to benchmark its business & performance as compared to the competitors. AutoNation is one of the leading brands in the lifestyle and retail sector.
The table below lists the AutoNation SWOT (Strengths, Weaknesses, Opportunities, Threats), top AutoNation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| AutoNation Brand Analysis | |
|---|---|
| Parent Company |
AutoNation |
| Category |
Auto retailer |
| Sector | |
| Tagline/ Slogan |
Making car buying fun |
| USP |
Solution for new and used car purchase |
| AutoNation STP | |
| Segment |
People from U.S. |
| Target Group |
Person looking for either new or purchased cars |
| Positioning |
Stop by and test drive today |
| SWOT Analysis of AutoNation | |
| AutoNation Strengths |
Below are the Strengths in the SWOT Analysis of AutoNation: 1. S&P 500 Component |
| AutoNation Weaknesses |
Here are the weaknesses in the AutoNation SWOT Analysis: 1. Debt to equity ratio is very high over and above the accepted standard |
| AutoNation Opportunities |
Following are the Opportunities in AutoNation SWOT Analysis: 1. Launched E-Vehicles Program, in partnership with Edmunds.com 3. Participation in various auto expos and displaying auto design 4. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies |
| AutoNation Threats |
The threats in the SWOT Analysis of AutoNation are as mentioned: 1. High fuel prices |
| AutoNation Competition | |
| AutoNation Competitors |
Below are the top 3 competitors of AutoNation: 1. CarMax |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AutoNation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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