O Reilly Automotive SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

O Reilly Automotive SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of O Reilly Automotive, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

O Reilly Automotive is one of the leading brands in the lifestyle and retail sector. The article below lists the O Reilly Automotive SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

O Reilly Automotive Strengths

The strengths of O Reilly Automotive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of O Reilly Automotive :

1. Acquired CSK Auto
2. Present in more than 3,600+ locations
3. All types of accessories are present right from exterior parts to fluids and chemicals
4. S&P 500 Component and 52,00+ full time employees

O Reilly Automotive Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the O Reilly Automotive SWOT Analysis:

1. Geographical expansion is very less
2.Debt to equity ratio is very high above accepted standard

O Reilly Automotive Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in O Reilly Automotive SWOT Analysis:

1. Export opportunity to developing country

2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
3. Participation in various auto expos and displaying auto design
4.Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name

O Reilly Automotive Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of O Reilly Automotive are as mentioned:

1. People prefer to buy parts from authorized service station of company
2. Availability of all components at any point of time is very important
3. Introduction of low maintenance car is potential threat for future business

Read Similar SWOT analysis

Hence this concludes the O Reilly Automotive SWOT analysis.

Continue reading more about the brand/company.

About O Reilly Automotive

O Reilly Automotive Overview
Parent Company

O'Reilly Automotive


Chain of auto parts stores


Lifestyle and Retail

Tagline/ Slogan

Professional Part People


Retail of aftermarket automotive parts

O Reilly Automotive STP

Car user in United States

Target Market

People looking for spare parts of cars


Dominant supplier of auto parts


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to O Reilly Automotive. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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