O Reilly Automotive SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of O Reilly Automotive analyses the brand by its strengths, weaknesses, opportunities & threats. In O Reilly Automotive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like O Reilly Automotive to benchmark its business & performance as compared to the competitors. O Reilly Automotive is one of the leading brands in the lifestyle and retail sector.

The table below lists the O Reilly Automotive SWOT (Strengths, Weaknesses, Opportunities, Threats), top O Reilly Automotive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

O Reilly Automotive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
O Reilly Automotive Brand Analysis
Parent Company

O'Reilly Automotive


Chain of auto parts stores


Lifestyle and Retail

Tagline/ Slogan

Professional Part People


Retail of aftermarket automotive parts

O Reilly Automotive STP

Car user in United States

Target Group

People looking for spare parts of cars


Dominant supplier of auto parts

SWOT Analysis of O Reilly Automotive
O Reilly Automotive Strengths

Below are the Strengths in the SWOT Analysis of O Reilly Automotive:

1. Acquired CSK Auto
2. Present in more than 3,600+ locations
3. All types of accessories are present right from exterior parts to fluids and chemicals
4. S&P 500 Component and 52,00+ full time employees

O Reilly Automotive Weaknesses

Here are the weaknesses in the O Reilly Automotive SWOT Analysis:

1. Geographical expansion is very less
2.Debt to equity ratio is very high above accepted standard

O Reilly Automotive Opportunities

Following are the Opportunities in O Reilly Automotive SWOT Analysis:

1. Export opportunity to developing country

2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
3. Participation in various auto expos and displaying auto design
4.Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name

O Reilly Automotive Threats

The threats in the SWOT Analysis of O Reilly Automotive are as mentioned:

1. People prefer to buy parts from authorized service station of company
2. Availability of all components at any point of time is very important
3. Introduction of low maintenance car is potential threat for future business

O Reilly Automotive Competition
O Reilly Automotive Competitors

Below are the top 3 competitors of O Reilly Automotive:

1. Autozone
2. Advance Auto Parts Inc.
3. U.S. Auto Parts Network, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to O Reilly Automotive. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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