Media Markt SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5416

SWOT Analysis of Media Markt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Media Markt

Parent Company

Media Markt


Consumer electronics


Lifestyle and Retail

Tagline/ Slogan

I am not stupid


Save time and money



Price and quality cautious group

Target Group

Middle and upper middle class group


Top quality brand name products

SWOT Analysis


1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics

2.The company is present in Germany ,East Europe and Africa

3.It has specialty in limited range of products and generous profit margins

4.Customers not only profit from large selection but also save time and money

5. Association with World Cups and other sporting events enhanced its brand visibility


1.The brand recall is limited outside Europe and has less global exposure

2.Company is facing controversies due to alleged harmful environmental business practices


1.Growing consumer electronics market in Europe which is ahead of US already

2.Customer preference changes frequently so being customer oriented is the sign of success in this industry

3. Tapping emerging economies


1.Increasing raw material prices required for making consumer electronics instruments

2.Evolving consumer preferences as it is most technological challenging sector





3.DSG International

4.Kesa electrical

The table above concludes the Media Markt SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Media Markt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: