Published in Lifestyle and Retail category by MBA Skool Team
Media Markt is one of the leading brands in the lifestyle and retail sector. Media Markt SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Media Markt:
It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics
The company is present in Germany ,East Europe and Africa
It has specialty in limited range of products and generous profit margins
Customers not only profit from large selection but also save time and money
Association with World Cups and other sporting events enhanced its brand visibility
Above are the strengths in the SWOT Analysis of Media Markt. The strengths of Media Markt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Media Markt Weaknesses
The brand recall is limited outside Europe and has less global exposure
Company is facing controversies due to alleged harmful environmental business practices
These were the weaknesses in the Media Markt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Media Markt Opportunities
Growing consumer electronics market in Europe which is ahead of US already
Customer preference changes frequently so being customer oriented is the sign of success in this industry
Tapping emerging economies
Above we covered the opportunities in Media Markt SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Media Markt Threats
Increasing raw material prices required for making consumer electronics instruments
Evolving consumer preferences as it is most technological challenging sector
The threats in the SWOT Analysis of Media Markt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Media Markt SWOT analysis.
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About Media Markt
The table below gives the brand overview along with its target market, segmentation, positioning & USP
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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