Media Markt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Media Markt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Media Markt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Media Markt to benchmark its business & performance as compared to the competitors, and make strategic improvements. Media Markt is one of the leading brands in the lifestyle and retail sector.

The article below lists the Media Markt SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Media Markt SWOT Analysis:

SWOT Analysis of Media Markt

For Media Markt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Media Markt Strengths

The strengths of Media Markt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Media Markt :

1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics

2.The company is present in Germany ,East Europe and Africa

3.It has specialty in limited range of products and generous profit margins

4.Customers not only profit from large selection but also save time and money

5. Association with World Cups and other sporting events enhanced its brand visibility

Media Markt Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Media Markt SWOT Analysis:

1.The brand recall is limited outside Europe and has less global exposure

2.Company is facing controversies due to alleged harmful environmental business practices

Media Markt Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Media Markt SWOT Analysis:

1.Growing consumer electronics market in Europe which is ahead of US already

2.Customer preference changes frequently so being customer oriented is the sign of success in this industry

3. Tapping emerging economies

Media Markt Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Media Markt are as mentioned:

1.Increasing raw material prices required for making consumer electronics instruments

2.Evolving consumer preferences as it is most technological challenging sector

Media Markt Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Media Markt:



3.DSG International

4.Kesa electrical

Hence this concludes the Media Markt SWOT analysis.

Continue reading more about the brand/company.

About Media Markt

Media Markt Overview
Parent Company

Media Markt


Consumer electronics


Lifestyle and Retail

Tagline/ Slogan

I am not stupid


Save time and money

Media Markt STP

Price and quality cautious group

Target Market

Middle and upper middle class group


Top quality brand name products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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