Media Markt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Media Markt analyses the brand by its strengths, weaknesses, opportunities & threats. In Media Markt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Media Markt to benchmark its business & performance as compared to the competitors. Media Markt is one of the leading brands in the lifestyle and retail sector.

The table below lists the Media Markt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Media Markt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Media Markt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Media Markt Brand Analysis
Parent Company

Media Markt

Category

Consumer electronics

Sector

Lifestyle and Retail

Tagline/ Slogan

I am not stupid

USP

Save time and money

Media Markt STP
Segment

Price and quality cautious group

Target Group

Middle and upper middle class group

Positioning

Top quality brand name products

SWOT Analysis of Media Markt
Media Markt Strengths

Below are the Strengths in the SWOT Analysis of Media Markt:

1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics

2.The company is present in Germany ,East Europe and Africa

3.It has specialty in limited range of products and generous profit margins

4.Customers not only profit from large selection but also save time and money

5. Association with World Cups and other sporting events enhanced its brand visibility

Media Markt Weaknesses

Here are the weaknesses in the Media Markt SWOT Analysis:

1.The brand recall is limited outside Europe and has less global exposure

2.Company is facing controversies due to alleged harmful environmental business practices

Media Markt Opportunities

Following are the Opportunities in Media Markt SWOT Analysis:

1.Growing consumer electronics market in Europe which is ahead of US already

2.Customer preference changes frequently so being customer oriented is the sign of success in this industry

3. Tapping emerging economies

Media Markt Threats

The threats in the SWOT Analysis of Media Markt are as mentioned:

1.Increasing raw material prices required for making consumer electronics instruments

2.Evolving consumer preferences as it is most technological challenging sector

Media Markt Competition
Media Markt Competitors

Below are the top 4 competitors of Media Markt:

1.Euronics

2.Expert

3.DSG International

4.Kesa electrical


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Media Markt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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