L’Occitane SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of L’Occitane analyses the brand by its strengths, weaknesses, opportunities & threats. In L’Occitane SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L’Occitane to benchmark its business & performance as compared to the competitors. L’Occitane is one of the leading brands in the lifestyle and retail sector.

The table below lists the L’Occitane SWOT (Strengths, Weaknesses, Opportunities, Threats), top L’Occitane competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

L’Occitane SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
L’Occitane Brand Analysis
Parent Company



Beauty products retail


Lifestyle and Retail

Tagline/ Slogan

The woman from Occitania (Beauty that retain your tradition)


Authencity and naturalness

L’Occitane STP

Beauty and status cautious women

Target Group

Middle ,upper class young and adult women


Effectiveness and pleasure

SWOT Analysis of L’Occitane
L’Occitane Strengths

Below are the Strengths in the SWOT Analysis of L’Occitane:

1. The company has high brand equity as worldwide reference for well being with unique body ,face and home products

2. The company has worldwide presence like France, America, Europe, Asia and middle east

3.It has reliable supply of materials from local vendors that adds value into authencity

4. Its product portfolio includes skin care, fragrances, bath and body products, makeup, men’s products, hair care, soaps

L’Occitane Weaknesses

Here are the weaknesses in the L’Occitane SWOT Analysis:

1. Many competitors present in beauty product industry struggling to get high margins globally

2. The company still hasn’t penetrated into the emerging economies as some global players

L’Occitane Opportunities

Following are the Opportunities in L’Occitane SWOT Analysis:

1.The beauty product industry continues to expand globally

2.Rising per capita income and access to international markets are increasing spending on discretionary items

3.Consumers of beauty products tend to be product loyal

L’Occitane Threats

The threats in the SWOT Analysis of L’Occitane are as mentioned:

1. Recent economic turmoil had decreased spending on some discretionary items such as perfumes in various countries

2.Personal recommendations weigh more heavily that celebrity marketing so lot of spending on marketing campaigns to gain consumer trust

L’Occitane Competition
L’Occitane Competitors

Below are the top 4 competitors of L’Occitane:



3.Ales group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L’Occitane. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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