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Champion SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 28, 2023Read time:

Here is a detailed SWOT analysis of Champion covering strengths, weaknesses, opportunities and threats.

Champion Strengths

  1. Financially strong company and Strong value chain
  2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing
  3. Most competitive price and high quality
  4. Strong research and development team
  5. Sponsored many sports teams and events in football, racing etc
  6. Wide Spectrum of sports products
  7. Excellent advertising and branding

Above are the strengths in the SWOT Analysis of Champion. The strengths of Champion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Champion Weaknesses

  1. Tough competition from other sports brands which have a high market share.
  2. Weak Penetration into the global markets compared to some other apparel brands

These were the weaknesses in the Champion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Champion Opportunities

  1. Expand to more international countries and markets
  2. Tie-ups with sports teams and players would help in establishing ore brand value
  3. Diversification of products such as sweaters and polos

Above we covered the opportunities in Champion SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Champion Threats

  1. Price war with direct cheaper competitors
  2. Changing customer preferences
  3. Continued innovation by other brands with the use of new technologies
  4. maintaining good quality with low price

The threats in the SWOT Analysis of Champion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Champion SWOT analysis.

About Champion

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Champion Overview
Parent Company

HanesBrands Inc


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

It takes a little more to make a champion


Superior product performance, good quality and competitive price

Champion STP

Sports enthusiasts looking for complete outfit for sports

Target Market

Urban men, women and children from middle and upper-middle class


Exceptional quality and comfort provided to make players win

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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