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  3. Walgreens SWOT Analysis

Walgreens SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: December 11, 2023Reading time:

Here is a detailed SWOT analysis of Walgreens covering strengths, weaknesses, opportunities and threats.

Walgreens Strengths

  1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division
  2. The company operates 8,000+ locations across US, Columbia and Puerto Rico
  3. Walgreens has a strong brand recall in health category
  4. Has a strong employee base of nearly 250,000
  5. Has worked on several environmental as well as CSR initiatives

Above are the strengths in the SWOT Analysis of Walgreens. The strengths of Walgreens looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Walgreens Weaknesses

  1. High marginal pressure on profits due to many players in industry
  2. Walgreens brand is limited to America only and has no international presence

These were the weaknesses in the Walgreens SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Walgreens Opportunities

  1. People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products
  2. Focusing only on doctors for aggressive marketing to increase more prescription
  3. Global tie-ups and expansion to increase Walgreens' presence

Above we covered the opportunities in Walgreens SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Walgreens Threats

  1. Government regulations in patent are not well accepted everywhere
  2. Many players exist in pharmaceutical industry with same products but with different brands so immense competition
  3. R&D is high expenditure are in pharma industry as it requires high amount of investment

The threats in the SWOT Analysis of Walgreens are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Walgreens SWOT analysis.

About Walgreens

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Walgreens Overview
Parent Company

Walgreens Co

Category

Pharmaceutical retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901

USP

Walgreens is one of the largest drug retailing company in US

Walgreens STP
Segmentation

Pharmaceutical and drug retail business

Target Market

Middle class and upper middle class individuals

Positioning

Walgreens offers affordable pricing and a wide portfolio of medicines & healthcare products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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