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  3. Rite Aid SWOT Analysis

Rite Aid SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of Rite Aid covering strengths, weaknesses, opportunities and threats.

Rite Aid Strengths

  1.  Rite Aid operates more than 4,000+ stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates.
  2. Significant presence online which gives convenience to customers
  3. A highly popular customer loyalty programme Wellness+
  4. Rite Aid has a strong strategic partnership with other brands
  5. Rite Aid is the largest drugstore chain on the East Coast and one of the largest drugstore chain in the U.S.

Above are the strengths in the SWOT Analysis of Rite Aid. The strengths of Rite Aid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rite Aid Weaknesses

  1. Declining market share of Rite Aid and limited sales productivity
  2. Huge long term debt and a incurring operating losses

These were the weaknesses in the Rite Aid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rite Aid Opportunities

  1. Private label growth can help boost the business for Rite Aid
  2. Expanding healthcare market in the US due to ageing population
  3.  Rite Aid van increase business by tapping newer geographies & by acquisitions

Above we covered the opportunities in Rite Aid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rite Aid Threats

  1. Competitive pressure from pharmacies and other channels
  2. Shortage of qualified pharmacists can restrict Rite Aid's growth
  3. Government policies & regulations against medicines can lead to slowdown

The threats in the SWOT Analysis of Rite Aid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rite Aid SWOT analysis.

About Rite Aid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rite Aid Overview
Parent Company

Rite Aid Drug Corporation


Medicine Retail


Lifestyle and Retail

Tagline/ Slogan

Celebrating 50 years of community wellness; With us its personal


Rite Aid is one of the largest medicine & healthcare retailer in US

Rite Aid STP

Pharma retail chain segment

Target Market

Middle income households


Rite Aid is a trusted medicine store that caters to all the health and wellness needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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