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CVS Health SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of CVS Health covering strengths, weaknesses, opportunities and threats.

CVS Health Strengths

  1. CVS Health has a strong presence in health and beauty products
  2. Variety of products offered including medicines, healthcare, skincare, beauty products etc
  3. Strong worldwide distribution channels
  4. Good market position and financially stable company
  5. With more than 9,000 CVS Pharmacy and specialty pharmacy locations in 40+ US states
  6.  CVS has more than 200,000 employees
  7. Strong financial performance of the company over the years

Above are the strengths in the SWOT Analysis of CVS Health. The strengths of CVS Health looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CVS Health Weaknesses

  1. CVS's past controversies due to allegations in business practices hurt its image
  2. Despite being a big company, brand recall is less compared to industry leaders

These were the weaknesses in the CVS Health SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CVS Health Opportunities

  1. Entering into home care products can boost CVS Health
  2. Increasing domestic presence with increasing population
  3. Tapping global markets with tie-ups and collaborations

Above we covered the opportunities in CVS Health SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CVS Health Threats

  1. People unaware of different pharmaceutical products
  2. Global competition from rivals in pharmaceutical industry
  3. Government policies and regulations on medicines can disrupt CVS Pharmacy's business

The threats in the SWOT Analysis of CVS Health are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CVS Health SWOT analysis.

About CVS Health

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CVS Health Overview
Parent Company

CVS Health




Lifestyle and Retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care


CVS Caremark offers excellent customer value through its services

CVS Health STP

Health conscious group

Target Market

Doctors and home maker, Middle class and upper middle class


CVS Caremark offers value service for customers at its retail stores as it stands for Convenience, Value & Service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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