1. SWOT Analysis
  2. Lifestyle and Retail
  3. QVC SWOT Analysis

QVC SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: March 13, 2024Reading time:

Here is a detailed SWOT analysis of QVC covering strengths, weaknesses, opportunities and threats.

QVC Strengths

  1. Strong brand recognition because of presence in television broadcast technology from a long time (started in 1986)
  2. Presence in 6 countries – US, UK, Germany, Japan, China and Italy
  3. Has reach to over 235 million households in the markets it currently caters
  4. Loyal customer base due to over 25 years of experience in the market
  5. Presence across broadcast, internet, mobile platforms and retail outlets
  6. Innovative and aggressive marketing campaign which complement the online expansion and ambitions it harbors

Above are the strengths in the SWOT Analysis of QVC. The strengths of QVC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

QVC Weaknesses

  1. The current generation is moving away from TV to only online thus reducing QVC’s original customer base
  2. Unable to expand in the e-commerce space at a pace it must to keep up with competition
  3. It’s a live channel, hence no product re-runs which is disadvantageous to the customers

These were the weaknesses in the QVC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

QVC Opportunities

  1. Expand through acquisition in e-commerce space 
  2. Growing demand for new products and services which it could fulfill due to presence across multiple channels
  3. Internet and phone apps can help it expand to new markets and growing economies like India

Above we covered the opportunities in QVC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

QVC Threats

  1. Intense competition for competitors especially e-commerce websites
  2. Economic downturn in Europe will affect its operations, since it plans to launch its new channel in Italy
  3. It could be dragged into a price war to gain market

The threats in the SWOT Analysis of QVC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the QVC SWOT analysis.

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  • 2.

About QVC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

QVC Overview
Parent Company

Liberty Interactive Group


Televised home Shopping


Lifestyle and Retail

Tagline/ Slogan

iQdoU? (I shop QVC, do you?)


QVC - Quality, Value, Convenience


Television viewing audience

Target Market

Middle income online and television shoppers


Best shopping experience in terms of value, quality and ease

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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