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Toy Kingdom SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 02, 2023Read time:

Here is a detailed SWOT analysis of Toy Kingdom covering strengths, weaknesses, opportunities and threats.

Toy Kingdom Strengths

  1. Largest toy store chain in Asia Pacific region.
  2. Offers wide range of toys for children divided into different age groups and also for “big kids”.
  3. Also offers a wide range of zones from which toys can be selected like Artist Circle, Active Zone, Cuddly Corner, Discovery Zone, Games Landia, Girls at Play, Glitz and Glamour, IZone, Party Kingdostam, Rides to Go, Smart Starters, Speed World, Super Heroes and Tween Zone
  4. Wide network -20+ stand-alone stores and 100 branches
  5. Over 50000 employees are with the organization

Above are the strengths in the SWOT Analysis of Toy Kingdom. The strengths of Toy Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Toy Kingdom Weaknesses

  1. The range is offered only in SM Group owned supermarkets and hypermarkets which limits the distribution range.
  2. The prices of items are higher than supermarkets and other toy stores which might limit the target group

These were the weaknesses in the Toy Kingdom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Toy Kingdom Opportunities

  1. More young professionals living away from home and working couples who want to give their kids the best gifts. Hence their target group is increasing fast.
  2. Increasing purchasing power parity leading to improved lifestyles hence better spending on the children.
  3. Expand network, better range of products and reach to people by opening up more flagship stores in different cities.

Above we covered the opportunities in Toy Kingdom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Toy Kingdom Threats

  1. Robbery attempts and other threats lead to concerns for property loss
  2. Intense competition from other toy stores.
  3. Lack of developmental space to open up more flagship stores.

The threats in the SWOT Analysis of Toy Kingdom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Toy Kingdom SWOT analysis.

About Toy Kingdom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Toy Kingdom Overview
Parent Company

S M Group - International Toyworld Inc


Toy store


Lifestyle and Retail

Tagline/ Slogan

The Amazing toy stores


Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets.

Toy Kingdom STP

Toy stores for children

Target Market

Children of the age group 0-14 years and also above.


It is positioned as a toy store where toy shopping becomes fun, easy and convenient.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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