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  3. Lotte Shopping SWOT Analysis

Lotte Shopping SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 02, 2024Read time:

Here is a detailed SWOT analysis of Lotte Shopping covering strengths, weaknesses, opportunities and threats.

Lotte Shopping Strengths

  1. 000+ employees
  2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping
  3. Number of locations are 35+
  4. High growth rate and sustained financial performance
  5. It will buy controlling stake in local electronics retailer to enhance brand
  6. The retailer, one of Asia's largest with a presence from Russia and China to Vietnam and Indonesia

Above are the strengths in the SWOT Analysis of Lotte Shopping. The strengths of Lotte Shopping looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lotte Shopping Weaknesses

  1. Competition from domestic players is very high which means market share is limited
  2. Lacks global presence as compared to market leaders

These were the weaknesses in the Lotte Shopping SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lotte Shopping Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Lotte Shopping SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lotte Shopping Threats

  1. FDI policies of various country
  2. High area and capital requirement
  3. Expansion of competitors is a concern

The threats in the SWOT Analysis of Lotte Shopping are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lotte Shopping SWOT analysis.

About Lotte Shopping

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lotte Shopping Overview
Parent Company

Lotte Department Store


Department Stores


Lifestyle and Retail

Tagline/ Slogan

We stand for challenges and innovation


Global company of corporate excellence

Lotte Shopping STP

Grocery and daily needs retail stores

Target Market

Middle and upper middle class households


Retail stores having all the basic groceries and daily needs products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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