TJX Companies SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of TJX Companies covering strengths, weaknesses, opportunities and threats.

TJX Companies Strengths

  1. Revenue performance is strong backed by good sales and strong financial position
  2. Strong workforce having nearly 150,000+ employees
  3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares
  4. One of the largest international apparel and home fashions off-price department store chain in the United States
  5. It has nearly 3000 stores in over 6 countries

Above are the strengths in the SWOT Analysis of TJX Companies. The strengths of TJX Companies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TJX Companies Weaknesses

  1. Less geographical presence compared to global leaders
  2. It was the victim of an unauthorized computer systems intrusion

These were the weaknesses in the TJX Companies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TJX Companies Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in TJX Companies SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TJX Companies Threats

  1. Economic fluctuations and govt policies
  2. Inventory issues can be a problem
  3. Expanding competition and entry of new players

The threats in the SWOT Analysis of TJX Companies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TJX Companies SWOT analysis.

Continue reading more about the brand/company.

About TJX Companies

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TJX Companies Overview
Parent Company

TJX Companies

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

One of the most prominent retail brands in US

TJX Companies STP
Segmentation

People looking for fashion wares

Target Market

Middle and Upper middle class urban individuals

Positioning

Unique and largest in his category


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TJX Companies. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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