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Hamleys SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team Last Updated: October 29, 2023Reading time:

Here is a detailed SWOT analysis of Hamleys covering strengths, weaknesses, opportunities and threats.

Hamleys Strengths

  1. Brand recall is very high
  2. One of the world's Biggest toy retail chains
  3. Has a good customer reach and has a wide variety of toys
  4. Has a presence all over the world
  5. Has survived the test of time and has its presence in the worlds most important metros
  6. Good focus on customer experience adds value

Above are the strengths in the SWOT Analysis of Hamleys. The strengths of Hamleys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hamleys Weaknesses

  1. Shops located in the upscale market
  2. Targets mainly the upper class

These were the weaknesses in the Hamleys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hamleys Opportunities

  1. Target the middle class in the developing economies
  2. Can add more product lines to its portfolio

Above we covered the opportunities in Hamleys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hamleys Threats

  1. Other retail toy stores
  2. Outdoor games
  3. Television
  4. Computer games and Internet

The threats in the SWOT Analysis of Hamleys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hamleys SWOT analysis.

About Hamleys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hamleys Overview
Parent Company

Reliance Industries


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store

Hamleys STP

Retail toy store of some of the biggest toy brands

Target Market

Parents and kids


The wide range of toys offered something for all kids

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hamleys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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