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Justdial SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: October 23, 2023Read time:

Here is a detailed SWOT analysis of Justdial covering strengths, weaknesses, opportunities and threats.

Justdial Strengths

  1. Business owners can list their businesses on the database for free.
  2. Provides fast and reliable response and details
  3. Possesses a well-built network of businesses
  4. One of the early market entrant which provides vast customer base
  5. Just Dial has location based service for mobile internet users
  6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK

Above are the strengths in the SWOT Analysis of Justdial. The strengths of Justdial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Justdial Weaknesses

  1. Services not present in all countries
  2. Lower penetration in rural areas with same efficiency

These were the weaknesses in the Justdial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Justdial Opportunities

  1. To collaborate with more companies or service providers
  2. To provide more precise information by filtering requirements
  3. Increase presence in more cities

Above we covered the opportunities in Justdial SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Justdial Threats

  1. Some businesses can provide false identity by disguising
  2. Improved network by the competitors
  3. Newly emerging competitive local search machines

The threats in the SWOT Analysis of Justdial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Justdial SWOT analysis.

About Justdial

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Justdial Overview
Parent Company

Justdial Inc


Website and Telephony service-Information


Media & Entertainment

Tagline/ Slogan

Anything anytime anywhere; India’s no 1 local search engine


Widespread and reliable network of contacts

Justdial STP

Internet users looking for business contacts

Target Market

Internet users interested searching business databases


Positioned as a leading local search engine providing fast and reliable services

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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