Marshalls SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Marshalls covering strengths, weaknesses, opportunities and threats.

Marshalls Strengths

  1.  U.S.'s second largest off-price family apparel and home fashion retailer
  2. Great deals on designer items which attracts customers
  3. They have excellent shoe collection which is one of the attractions amongst the customers
  4. The electronic gadgets collection is also a major attraction amongst the customers
  5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores
  6. The volatility of American economy drives people to the off-price stores

Above are the strengths in the SWOT Analysis of Marshalls. The strengths of Marshalls looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marshalls Weaknesses

  1. Less brand awareness and low reach is a big concern
  2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers

These were the weaknesses in the Marshalls SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marshalls Opportunities

  1. Recession in the economy will increase the customer base of this store
  2. Expansion in to other countries
  3. Introduce the sunglasses and jewellery collection in the store

Above we covered the opportunities in Marshalls SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marshalls Threats

  1. Relatively little control over the assortment of the merchandise in its stores
  2. Threat from Walmart providing same products at less price

The threats in the SWOT Analysis of Marshalls are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Marshalls SWOT analysis.

Continue reading more about the brand/company.

About Marshalls

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marshalls Overview
Parent Company

TJX Companies

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Never pay full price for fabulous

USP

Branded clothes at cheaper price

Marshalls STP
Segmentation

People seeking supermarket retail stores

Target Market

Individuals and families from the middle class

Positioning

Off-price store


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marshalls. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin