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Marshalls SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 20, 2024Read time:

Here is a detailed SWOT analysis of Marshalls covering strengths, weaknesses, opportunities and threats.

Marshalls Strengths

  1.  U.S.'s second largest off-price family apparel and home fashion retailer
  2. Great deals on designer items which attracts customers
  3. They have excellent shoe collection which is one of the attractions amongst the customers
  4. The electronic gadgets collection is also a major attraction amongst the customers
  5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores
  6. The volatility of American economy drives people to the off-price stores

Above are the strengths in the SWOT Analysis of Marshalls. The strengths of Marshalls looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marshalls Weaknesses

  1. Less brand awareness and low reach is a big concern
  2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers

These were the weaknesses in the Marshalls SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marshalls Opportunities

  1. Recession in the economy will increase the customer base of this store
  2. Expansion in to other countries
  3. Introduce the sunglasses and jewellery collection in the store

Above we covered the opportunities in Marshalls SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marshalls Threats

  1. Relatively little control over the assortment of the merchandise in its stores
  2. Threat from Walmart providing same products at less price

The threats in the SWOT Analysis of Marshalls are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marshalls SWOT analysis.

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About Marshalls

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marshalls Overview
Parent Company

TJX Companies




Lifestyle and Retail

Tagline/ Slogan

Never pay full price for fabulous


Branded clothes at cheaper price

Marshalls STP

People seeking supermarket retail stores

Target Market

Individuals and families from the middle class


Off-price store

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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