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  3. Dollar General SWOT Analysis

Dollar General SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 09, 2024Read time:

Here is a detailed SWOT analysis of Dollar General covering strengths, weaknesses, opportunities and threats.

Dollar General Strengths

  1. Present in more than 10,000+ locations
  2. More than 90,000 employees
  3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores
  4. Exclusive distributor for Rexall products
  5. Popular brand visibility as it has emerged through popular word of mouth
  6. Association with motorsport events has enhanced image

Above are the strengths in the SWOT Analysis of Dollar General. The strengths of Dollar General looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dollar General Weaknesses

  1. High inventory at warehouses is a concern and Store size is not very large
  2. Global penetration is less compared to international retail leaders

These were the weaknesses in the Dollar General SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dollar General Opportunities

  1. Tapping the international market specially emerging economies
  2. Acquisition of smaller retail chains
  3. More visibility through advertising and customer focused services

Above we covered the opportunities in Dollar General SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Dollar General

Dollar General Threats

  1. Operatinal costs are increasing day by day
  2. Competition from local players

The threats in the SWOT Analysis of Dollar General are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dollar General SWOT analysis.

About Dollar General

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dollar General Overview
Parent Company

Dollar General Corp.


Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Save Time. Save Money. Every day!


Small shopping plazas or strip malls in local neighborhoods

Dollar General STP

Customers looking for consumer goods at discounted prices

Target Corporation Group

Middle and upper middle class households


Dollar General has more locations than any other retailer in America

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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