Petsmart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7920

SWOT Analysis of Petsmart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

PetSmart, Inc.


Speciality Stores


Lifestyle and Retail

Tagline/ Slogan

Happiness in store


Sale of specialty pet supplies and services



Pet owners looking for supplies and accessories for pets

Target Group

Upper middle and middle class pet owners


Retail chain doing business in the United States

SWOT Analysis


1. Product portfolio is very diversed
2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
3. Nearly 1,200 stores and about 165 locations
4. PetSmart Charities is also known for its Rescue Waggin' program

5. Bird, fish, and small animal products is present thus good portfolio

6. PetSmarts also contain Banfield Pet Hospital veterinary offices


1.Business is restricted only to US and no global presence
2.Prices are somewhat on higher side


1. Enhancing its presence online by offering more services through ecommerce

2. Global expansion across countries

3. Tie-ups with vet hospitals


1. Allegations by PETA have had negative effect at times
2. Expansion of competitor activity




The table above concludes the Petsmart SWOT analysis along with its marketing and brand parameters.


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