Petsmart SWOT Analysis
Petsmart is one of the leading brands in the lifestyle and retail sector. Petsmart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petsmart:
Quick Glance:
Petsmart Strengths
- Product portfolio is very diversed
- It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
- Nearly 1,200 stores and about 165 locations
- PetSmart Charities is also known for its Rescue Waggin' program
- Bird, fish, and small animal products is present thus good portfolio
- PetSmarts also contain Banfield Pet Hospital veterinary offices
Above are the strengths in the SWOT Analysis of Petsmart. The strengths of Petsmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Petsmart Weaknesses
- Business is restricted only to US and no global presence
- Prices are somewhat on higher side
These were the weaknesses in the Petsmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Petsmart Opportunities
- Enhancing its presence online by offering more services through ecommerce
- Global expansion across countries
- Tie-ups with vet hospitals
Above we covered the opportunities in Petsmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Petsmart Threats
- Allegations by PETA have had negative effect at times
- Expansion of competitor activity
The threats in the SWOT Analysis of Petsmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Petsmart SWOT analysis.
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About Petsmart
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Petsmart Overview | |
|---|---|
| Parent Company |
PetSmart, Inc. |
| Category |
Speciality Stores |
| Sector | |
| Tagline/ Slogan |
Happiness in store |
| USP |
Sale of specialty pet supplies and services |
| Petsmart STP | |
| Segmentation |
Pet owners looking for supplies and accessories for pets |
| Target Market |
Upper middle and middle class pet owners |
| Positioning |
Retail chain doing business in the United States |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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