Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Petsmart analyses the brand by its strengths, weaknesses, opportunities & threats. In Petsmart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Petsmart to benchmark its business & performance as compared to the competitors. Petsmart is one of the leading brands in the lifestyle and retail sector.
The article below lists the Petsmart SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Petsmart SWOT Analysis:
For Petsmart, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Petsmart looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Petsmart :
1. Product portfolio is very diversed 2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care 3. Nearly 1,200 stores and about 165 locations 4. PetSmart Charities is also known for its Rescue Waggin' program
5. Bird, fish, and small animal products is present thus good portfolio
6. PetSmarts also contain Banfield Pet Hospital veterinary offices
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Petsmart SWOT Analysis:
1.Business is restricted only to US and no global presence 2.Prices are somewhat on higher side
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Petsmart SWOT Analysis:
1. Enhancing its presence online by offering more services through ecommerce
2. Global expansion across countries
3. Tie-ups with vet hospitals
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Petsmart are as mentioned:
1. Allegations by PETA have had negative effect at times 2. Expansion of competitor activity
Pet owners looking for supplies and accessories for pets
Upper middle and middle class pet owners
Retail chain doing business in the United States
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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