Published in Lifestyle and Retail category by MBA Skool Team
Petsmart is one of the leading brands in the lifestyle and retail sector. Petsmart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petsmart:
It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
Nearly 1,200 stores and about 165 locations
PetSmart Charities is also known for its Rescue Waggin' program
Bird, fish, and small animal products is present thus good portfolio
PetSmarts also contain Banfield Pet Hospital veterinary offices
Above are the strengths in the SWOT Analysis of Petsmart. The strengths of Petsmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Business is restricted only to US and no global presence
Prices are somewhat on higher side
These were the weaknesses in the Petsmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Enhancing its presence online by offering more services through ecommerce
Global expansion across countries
Tie-ups with vet hospitals
Above we covered the opportunities in Petsmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Allegations by PETA have had negative effect at times
Expansion of competitor activity
The threats in the SWOT Analysis of Petsmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Petsmart SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Pet owners looking for supplies and accessories for pets
Upper middle and middle class pet owners
Retail chain doing business in the United States
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Petsmart. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute