Petsmart SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Petsmart covering strengths, weaknesses, opportunities and threats.

Petsmart Strengths

  1. Product portfolio is very diversed
  2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
  3. Nearly 1,200 stores and about 165 locations
  4. PetSmart Charities is also known for its Rescue Waggin' program
  5. Bird, fish, and small animal products is present thus good portfolio
  6. PetSmarts also contain Banfield Pet Hospital veterinary offices

Above are the strengths in the SWOT Analysis of Petsmart. The strengths of Petsmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Petsmart Weaknesses

  1. Business is restricted only to US and no global presence
  2. Prices are somewhat on higher side

These were the weaknesses in the Petsmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Petsmart Opportunities

  1. Enhancing its presence online by offering more services through ecommerce
  2. Global expansion across countries
  3. Tie-ups with vet hospitals

Above we covered the opportunities in Petsmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Petsmart Threats

  1. Allegations by PETA have had negative effect at times
  2. Expansion of competitor activity

The threats in the SWOT Analysis of Petsmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Petsmart SWOT analysis.

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About Petsmart

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Petsmart Overview
Parent Company

PetSmart, Inc.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Happiness in store

USP

Sale of specialty pet supplies and services

Petsmart STP
Segmentation

Pet owners looking for supplies and accessories for pets

Target Market

Upper middle and middle class pet owners

Positioning

Retail chain doing business in the United States


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Petsmart. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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