Petsmart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Petsmart analyses the brand by its strengths, weaknesses, opportunities & threats. In Petsmart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petsmart to benchmark its business & performance as compared to the competitors. Petsmart is one of the leading brands in the lifestyle and retail sector.

The table below lists the Petsmart SWOT (Strengths, Weaknesses, Opportunities, Threats), top Petsmart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Petsmart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Petsmart Brand Analysis
Parent Company

PetSmart, Inc.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Happiness in store

USP

Sale of specialty pet supplies and services

Petsmart STP
Segment

Pet owners looking for supplies and accessories for pets

Target Group

Upper middle and middle class pet owners

Positioning

Retail chain doing business in the United States

SWOT Analysis of Petsmart
Petsmart Strengths

Below are the Strengths in the SWOT Analysis of Petsmart:

1. Product portfolio is very diversed
2. It offers gamete of services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care
3. Nearly 1,200 stores and about 165 locations
4. PetSmart Charities is also known for its Rescue Waggin' program

5. Bird, fish, and small animal products is present thus good portfolio

6. PetSmarts also contain Banfield Pet Hospital veterinary offices

Petsmart Weaknesses

Here are the weaknesses in the Petsmart SWOT Analysis:

1.Business is restricted only to US and no global presence
2.Prices are somewhat on higher side

Petsmart Opportunities

Following are the Opportunities in Petsmart SWOT Analysis:

1. Enhancing its presence online by offering more services through ecommerce

2. Global expansion across countries

3. Tie-ups with vet hospitals

Petsmart Threats

The threats in the SWOT Analysis of Petsmart are as mentioned:

1. Allegations by PETA have had negative effect at times
2. Expansion of competitor activity

Petsmart Competition
Petsmart Competitors

1.Pedigree


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Petsmart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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