Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Agatha Fashion analyses the brand by its strengths, weaknesses, opportunities & threats. In Agatha Fashion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Agatha Fashion to benchmark its business & performance as compared to the competitors. Agatha Fashion is one of the leading brands in the lifestyle and retail sector.
The table below lists the Agatha Fashion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agatha Fashion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Specialty and designer clothing for fashionable women
Agatha Fashion STP
Women who always look chic and stylish
Women with high purchasing power always ready for an extravagant wardrobe
Elegant yet modern and contemporary clothing
SWOT Analysis of Agatha Fashion
Agatha Fashion Strengths
Below are the Strengths in the SWOT Analysis of Agatha Fashion:
1. The clothes are often considered to be collectors items and of high importance 2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them 3. The fashion designer has left her imprint on each and every one of the items sold in the store 4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class
5. Has been known for her designer sportswear all over the globe
6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude
Agatha Fashion Weaknesses
Here are the weaknesses in the Agatha Fashion SWOT Analysis:
1. High prices and limited brand recall 2.Have not been able to establish their brands in many countries around the world 3.Limited production for certain items
Agatha Fashion Opportunities
Following are the Opportunities in Agatha Fashion SWOT Analysis:
1.Online Retail and E commerce is gaining large amount of importance 2.Expansion into other countries which they have not been able to enter into 3.Young group of designers who are always designing clothes in line with the changing fashion
Agatha Fashion Threats
The threats in the SWOT Analysis of Agatha Fashion are as mentioned:
1.Consumer switching is on a high 2.Economic downturn is affecting their presence in various countries 3.Competitors who have much more global presence
Agatha Fashion Competition
Agatha Fashion Competitors
Below are the top 3 competitors of Agatha Fashion:
1.Maxmara 2.Miu Miu 3.BCBG
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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