Agatha Fashion SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14522

SWOT analysis of Agatha Fashion analyses the brand/company with its strengths, weaknesses, opportunities & threats. Agatha Fashion is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Agatha Fashion competitors and elaborates Agatha Fashion segmentation, targeting, positioning & USP.

Agatha Fashion SWOT, Competitors, Marketing STP & Brand analysis Table
Agatha Fashion Brand Analysis
Parent Company

Agatha Fashion

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing

USP

Specialty and designer clothing for fashionable women

Agatha Fashion STP
Segment

Women who always look chic and stylish

Target Group

Women with high purchasing power always ready for an extravagant wardrobe

Positioning

Elegant yet modern and contemporary clothing

Agatha Fashion SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agatha Fashion. Strengths are:

1. The clothes are often considered to be collectors items and of high importance
2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
3. The fashion designer has left her imprint on each and every one of the items sold in the store
4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class

5. Has been known for her designer sportswear all over the globe

6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude

Weaknesses

Here are the weaknesses in the Agatha Fashion SWOT Analysis:

1. High prices and limited brand recall
2.Have not been able to establish their brands in many countries around the world
3.Limited production for certain items

Opportunities

Following are the Opportunities in Agatha Fashion SWOT Analysis:

1.Online Retail and E commerce is gaining large amount of importance
2.Expansion into other countries which they have not been able to enter into
3.Young group of designers who are always designing clothes in line with the changing fashion

Threats

The threats in the SWOT Analysis of Agatha Fashion are as mentioned:

1.Consumer switching is on a high
2.Economic downturn is affecting their presence in various countries
3.Competitors who have much more global presence

Agatha Fashion Competition
Competitors

Below are the top 3 Agatha Fashion competitors:

1.Maxmara
2.Miu Miu
3.BCBG

The brandguide table above concludes the Agatha Fashion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agatha Fashion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: