Agatha Fashion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Agatha Fashion SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Agatha Fashion, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agatha Fashion to benchmark its business & performance as compared to the competitors, and make strategic improvements. Agatha Fashion is one of the leading brands in the lifestyle and retail sector.

The article below lists the Agatha Fashion SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Agatha Fashion SWOT Analysis:

SWOT Analysis of Agatha Fashion

For Agatha Fashion, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Agatha Fashion Strengths

The strengths of Agatha Fashion looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Agatha Fashion :

1. The clothes are often considered to be collectors items and of high importance
2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
3. The fashion designer has left her imprint on each and every one of the items sold in the store
4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class

5. Has been known for her designer sportswear all over the globe

6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude

Agatha Fashion Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Agatha Fashion SWOT Analysis:

1. High prices and limited brand recall
2.Have not been able to establish their brands in many countries around the world
3.Limited production for certain items

Agatha Fashion Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Agatha Fashion SWOT Analysis:

1.Online Retail and E commerce is gaining large amount of importance
2.Expansion into other countries which they have not been able to enter into
3.Young group of designers who are always designing clothes in line with the changing fashion

Agatha Fashion Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Agatha Fashion are as mentioned:

1.Consumer switching is on a high
2.Economic downturn is affecting their presence in various countries
3.Competitors who have much more global presence

Agatha Fashion Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Agatha Fashion:

2.Miu Miu

Hence this concludes the Agatha Fashion SWOT analysis.

Continue reading more about the brand/company.

About Agatha Fashion

Agatha Fashion Overview
Parent Company

Agatha Fashion


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing


Specialty and designer clothing for fashionable women

Agatha Fashion STP

Women who always look chic and stylish

Target Market

Women with high purchasing power always ready for an extravagant wardrobe


Elegant yet modern and contemporary clothing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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