Agatha Fashion SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14522

SWOT analysis of Agatha Fashion analyses the brand/company with its strengths, weaknesses, opportunities & threats. Agatha Fashion is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Agatha Fashion competitors and elaborates Agatha Fashion segmentation, targeting, positioning & USP.

Agatha Fashion SWOT, Competitors, Marketing STP & Brand analysis Table
Agatha Fashion Brand Analysis
Parent Company

Agatha Fashion


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing


Specialty and designer clothing for fashionable women

Agatha Fashion STP

Women who always look chic and stylish

Target Group

Women with high purchasing power always ready for an extravagant wardrobe


Elegant yet modern and contemporary clothing

Agatha Fashion SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agatha Fashion. Strengths are:

1. The clothes are often considered to be collectors items and of high importance
2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
3. The fashion designer has left her imprint on each and every one of the items sold in the store
4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class

5. Has been known for her designer sportswear all over the globe

6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude


Here are the weaknesses in the Agatha Fashion SWOT Analysis:

1. High prices and limited brand recall
2.Have not been able to establish their brands in many countries around the world
3.Limited production for certain items


Following are the Opportunities in Agatha Fashion SWOT Analysis:

1.Online Retail and E commerce is gaining large amount of importance
2.Expansion into other countries which they have not been able to enter into
3.Young group of designers who are always designing clothes in line with the changing fashion


The threats in the SWOT Analysis of Agatha Fashion are as mentioned:

1.Consumer switching is on a high
2.Economic downturn is affecting their presence in various countries
3.Competitors who have much more global presence

Agatha Fashion Competition

Below are the top 3 Agatha Fashion competitors:

2.Miu Miu

The brandguide table above concludes the Agatha Fashion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agatha Fashion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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