Agatha Fashion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Agatha Fashion analyses the brand by its strengths, weaknesses, opportunities & threats. In Agatha Fashion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agatha Fashion to benchmark its business & performance as compared to the competitors. Agatha Fashion is one of the leading brands in the lifestyle and retail sector.

The table below lists the Agatha Fashion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agatha Fashion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Agatha Fashion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Agatha Fashion Brand Analysis
Parent Company

Agatha Fashion

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing

USP

Specialty and designer clothing for fashionable women

Agatha Fashion STP
Segment

Women who always look chic and stylish

Target Group

Women with high purchasing power always ready for an extravagant wardrobe

Positioning

Elegant yet modern and contemporary clothing

SWOT Analysis of Agatha Fashion
Agatha Fashion Strengths

Below are the Strengths in the SWOT Analysis of Agatha Fashion:

1. The clothes are often considered to be collectors items and of high importance
2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
3. The fashion designer has left her imprint on each and every one of the items sold in the store
4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class

5. Has been known for her designer sportswear all over the globe

6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude

Agatha Fashion Weaknesses

Here are the weaknesses in the Agatha Fashion SWOT Analysis:

1. High prices and limited brand recall
2.Have not been able to establish their brands in many countries around the world
3.Limited production for certain items

Agatha Fashion Opportunities

Following are the Opportunities in Agatha Fashion SWOT Analysis:

1.Online Retail and E commerce is gaining large amount of importance
2.Expansion into other countries which they have not been able to enter into
3.Young group of designers who are always designing clothes in line with the changing fashion

Agatha Fashion Threats

The threats in the SWOT Analysis of Agatha Fashion are as mentioned:

1.Consumer switching is on a high
2.Economic downturn is affecting their presence in various countries
3.Competitors who have much more global presence

Agatha Fashion Competition
Agatha Fashion Competitors

Below are the top 3 competitors of Agatha Fashion:

1.Maxmara
2.Miu Miu
3.BCBG


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agatha Fashion. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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